Posts by Dan Scalco

19 Aug, 2015   |   Content Creation and Marketing

5 Tips for Writing Headlines that Sell

 “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy If you’re a business owner, you may already understand the importance of blogging. But what about the importance of …

09 Jun, 2015   |   SEO

How Local SEO Works

If you’re a business owner, you’ve probably heard about the importance of investing in Local SEO. Seeing as how 50% of searches (on mobile devices) are done to find local results and 61% of those searches result in a purchase (source), Local SEO is nothing to scoff at. It doesn’t just increase traffic to your website, it increases targeted traffic. What do I mean by this? Well, there’s …

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