Posts by Jared Carrizales

12 Oct, 2015   |   Startups and Entrepreneurship

Unique Marketing Ideas for Coworking Spaces

Over the last few years, Heroic Search has been privileged to work on marketing campaigns for some truly kick-ass coworking spaces (see our coworking case study from Common Desk). They are consistently some of the most innovative groups of people we work with, so the ideas for promoting their spaces are equally kick-ass. Whether it be a concept of ours that we executed for …

10 Aug, 2015   |   Public Relations, Social Media

Generate Leads, Press, and Links from Twitter Using Automation

My favorite new method of getting links and mentions is PR, by far. And when I say “new method”, I mean favorite-way-to-get-links-that-hasn’t-been-crippled-by-spammers. For the most part, it’s an avenue that is very hard to duplicate, and can’t really be scaled, so it has a lot of built-in safety from future algorithm updates. Image credit: Photobucket …

26 Mar, 2015   |   Link Acquisition, Public Relations

How to Use HARO to Earn Valuable Mentions and Links

A few months ago I gave a presentation about integrating press into SEO campaigns, specifically how to use HARO and how it could be used efficiently by small businesses. Since then I’ve heard a lot of stories from people (including a lot of agencies, to my surprise) who have had significant difficulties getting picked up through HARO. Between our clients and our own brand, we’ve been successful …

12 Nov, 2014   |   Misc

Bring on the designs! I'll Be A Judge In Jotform's Web Form Design Awards

Calling all designers, marketers, and creative peeps! Jotform, the versatile WYSIWYG form builder, is putting on a competition that will make you salivate. From now until December 4th you can submit your form designs using their Form Designer for a chance to win $7500. I’m lucky enough to be a judge for the contest, and I can’t wait …

07 Oct, 2014   |   Search Marketing Tools

Proving ROI - A Collection of Posts, Case Studies, Tools, and Templates for Marketers and SEOs

Working in the SEO industry in 2015 means something totally different than it did in 2010. Return on investment is at the forefront of everyone’s mind (as it should be), client and practitioner alike. This means that as we help clients in all kinds of industries, we need to make sure to do a good job …

14 Aug, 2014   |   eCommerce

Back To School Ecommerce Stats

As marketers, we’re always on the lookout for insight into the spending habits of the people we’re trying to reach. Today, the site search specialists at Nextopia have shared an infographic with us that gives us a glimpse into such information. The graphic itself illustrates common (and much-needed) stats including who’s spending the money, and what they’re spending it on. As …

13 May, 2014   |   Link Acquisition

How To Get Press As A Small Business - Presentation Recap

What exactly does press mean? For most any business it translates to earning editorial mentions. With the metaphorical sledgehammer coming down on the latest spammed tactic – guest posts, most unskilled SEO agencies have been left scrambling to find the next scaleable process they can exploit. The good news is that if you have been working towards doing real company stuff, you …

19 Dec, 2013   |   Link Acquisition

Holiday Link Building - Interview With Brian Dean of Backlinko.com

A couple weeks ago I came across a tweet from Ross Hudgens of Siege Media that asked about outreach during the holidays. At the time I was trying to wrap up an outreach campaign of my own and it really got me thinking about how other link builders approach not just outreach, but the task of link building in …

04 Dec, 2013   |   SEO

3 Internal Link Building Mistakes That You're Probably Making

One of the first on-page elements that I look at when performing a site audit is the internal link structure. Even though tweaking the link structure of the site is a very advantageous quick win, it’s a method that still gets marginalized. To make sure you’re getting the most of your internal linking, make sure you aren’t committing these internal linking “sins”.

20 Nov, 2013   |   Content Creation and Marketing

9 About Page Tips That Won't Leave Your Brand Looking Empty

No matter what type of website you run, your About page is one of the most important pages that you will have on the entire site. In some cases it’s your first and last chance to make a good impression, the place where the rubber meets the road. While you can show off your skills, success, experience and more using …

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