As marketers, we’re always on the lookout for insight into the spending habits of the people we’re trying to reach. Today, the site search specialists at Nextopia have shared an infographic with us that gives us a glimpse into such information.

The graphic itself illustrates common (and much-needed) stats including who’s spending the money, and what they’re spending it on. As well as helping us understand timing, this back to school infographic can help us sculpt ideas for content while promoting products. Back To School Ecommerce Stats Infographic 2014   What kind of experiences have you had with back to school ecommerce sales? Better, worse, same? Let us know in the comments below.