03 Jul, 2017   |   Social Media

5 Reasons to Use Facebook Dynamic Ads to Maximize your ROI

Boasting almost 2 billion monthly active users, Facebook introduced advertising early on as a source of income. The social network’s immense advertising power reflects the vast quantity of data that it collects daily about its members. Advertisers are therefore given the opportunity to use this data to target their ads to specific audiences, gaining the maximum return …

15 May, 2017   |   eCommerce

5 Web Psychology Tricks that will Improve Your eCommerce Sales

Improving e-commerce sales is the Holy Grail for any business that sells online. And predictably, with competition levels high and the sales targets ruthless, some web designers have resorted to less-than-white-hat tactics to boost e-commerce conversions, such as dark patterns and black hat SEO. But …

10 May, 2017   |   Digital Marketing

The Financial Impact Live Chat Support Has on Revenue for Small Businesses

You’ve probably experienced live chat messaging on a website. A small box will pop-up, letting you know that a customer service representative on the other end is available to answer any questions you may have. It is a convenient and technologically-savvy way to offer immediate customer support. As a small business owner, you might be …

16 Aug, 2016   |   Misc

Rock Your Back to School Sales and Marketing [INFOGRAPHIC]

Timing is everything when it comes to back-to-school campaigns. The first signs of the season begin to appear in early July, not long after those 4th of July fireworks fizzle out. Because the U.S. is one of a few countries that doesn’t have a designated start date for public schools. As you can see in The Shelf’s infographic, first days …

23 Mar, 2016   |   eCommerce, Social Media

March Madness Marketing Stats Reveal Great Opportunities for Brands

With football season well and truly over, sports junkies are turning to March Madness to quench their competitive thirst.  While it may not be the most-watched sports programming of the year, the NCAA Men’s Basketball Championship games draw a respectable viewership – one that is spending more and more time following the games online. While almost …

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