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16 Oct, 2017   |   Content Creation and Marketing, SEO

In SEO, Authority is Everything

Though Google has evolved over the last few years, the basics of on-site search optimization have remained the same. To deliver the results that users will love, Google wants to see quality content, relevant links, and device usability or “Technical SEO” – good, clean code. All of these factors can…

03 Jul, 2017   |   Social Media

5 Reasons to Use Facebook Dynamic Ads to Maximize your ROI

Boasting almost 2 billion monthly active users, Facebook introduced advertising early on as a source of income. The social network’s immense advertising power reflects the vast quantity of data that it collects daily about its members. Advertisers are therefore given the opportunity to use this data to target their ads to specific audiences, gaining the maximum return…

15 May, 2017   |   eCommerce

5 Web Psychology Tricks that Improve Your eCommerce Sales

Improving e-commerce sales is the Holy Grail for any business that sells online. And predictably, with competition levels high and the sales targets ruthless, some web designers have resorted to less-than-white-hat tactics to boost e-commerce conversions, such as dark patterns and black hat SEO. But…

10 May, 2017   |   Digital Marketing

The Financial Impact Live Chat Support Has on Revenue for Small Businesses

You’ve probably experienced live chat messaging on a website. A small box will pop-up, letting you know that a customer service representative on the other end is available to answer any questions you may have. It is a convenient and technologically-savvy way to offer immediate customer support. As a small business owner, you might be…

16 Aug, 2016   |   Misc

Rock Your Back to School Sales and Marketing [INFOGRAPHIC]

Timing is everything when it comes to back-to-school campaigns. The first signs of the season begin to appear in early July, not long after those 4th of July fireworks fizzle out. Because the U.S. is one of a few countries that doesn’t have a designated start date for public schools. As you can see in The Shelf’s infographic, first days…

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