Blog

17 Apr, 2014   |   Paid Search

The Good, the Bad and the Ugly of Native Advertising

The term native advertising made its first appearance in November 2010, but the concept has been around for a lot longer. In its simplest, and most controversial form, native advertising is nothing more than the digital equivalent of advertorials. But when viewed more broadly, native advertising is more than just advertorials covered in a new lick of paint with a …

27 Mar, 2014   |   Content Creation and Marketing

5 Ways to Ensure Your Blog Content Reaches the Right Audience

The most effective use for a blog is to use it to convert sales and turn readers into customers. While that’s the goal, many of us don’t create effective content that’s tailored for the target market we’re actually trying to reach. Why would your audience want to read your blog? Are you offering valuable …

06 Feb, 2014   |   Social Media

How to Leverage Social Media to Land More Clients

Without a doubt, social media is one of the best ways to interact with potential clients and kickstart the relationship-building process, that can increase your bottom line. But before you start closing deals with new clients, you need to understand how to properly leverage social media and establish yourself as the go-to expert within your industry. Here’s how to use …

19 Dec, 2013   |   Link Acquisition

Holiday Link Building - Interview With Brian Dean of Backlinko.com

A couple weeks ago I came across a tweet from Ross Hudgens of Siege Media that asked about outreach during the holidays. At the time I was trying to wrap up an outreach campaign of my own and it really got me thinking about how other link builders approach not just outreach, but the task of link building in …

04 Dec, 2013   |   SEO

3 Internal Link Building Mistakes That You're Probably Making

One of the first on-page elements that I look at when performing a site audit is the internal link structure. Even though tweaking the link structure of the site is a very advantageous quick win, it’s a method that still gets marginalized. To make sure you’re getting the most of your internal linking, make sure you aren’t committing these internal linking “sins”.

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