Blog

21 May, 2014   |   Content Creation and Marketing

How to Hire a Great Writer: 4 Questions to Ask

So you’re ready to hire a writer? Awesome! However, finding a qualified writer who can accurately represent and portray the voice of your brand is no easy feat. You have to make sure they understand the industry, and are knowledgeable about certain topics. But there are a few additional things you should consider before working with a …

13 May, 2014   |   Link Acquisition

How To Get Press As A Small Business - Presentation Recap

What exactly does press mean? For most any business it translates to earning editorial mentions. With the metaphorical sledgehammer coming down on the latest spammed tactic – guest posts, most unskilled SEO agencies have been left scrambling to find the next scaleable process they can exploit. The good news is that if you have been working towards doing real company stuff, you …

17 Apr, 2014   |   Paid Search

The Good, the Bad and the Ugly of Native Advertising

The term native advertising made its first appearance in November 2010, but the concept has been around for a lot longer. In its simplest, and most controversial form, native advertising is nothing more than the digital equivalent of advertorials. But when viewed more broadly, native advertising is more than just advertorials covered in a new lick of paint with a …

27 Mar, 2014   |   Content Creation and Marketing

5 Ways to Ensure Your Blog Content Reaches the Right Audience

The most effective use for a blog is to use it to convert sales and turn readers into customers. While that’s the goal, many of us don’t create effective content that’s tailored for the target market we’re actually trying to reach. Why would your audience want to read your blog? Are you offering valuable …

06 Feb, 2014   |   Social Media

How to Leverage Social Media to Land More Clients

Without a doubt, social media is one of the best ways to interact with potential clients and kickstart the relationship-building process, that can increase your bottom line. But before you start closing deals with new clients, you need to understand how to properly leverage social media and establish yourself as the go-to expert within your industry. Here’s how to use …

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