Blog

30 Oct, 2014   |   Content Creation and Marketing, Social Media

Which Social Media Monitoring Dashboard Is Right for You?

There are a number of social media management tools out there. While many dashboards contain similar features or functions, each trends toward serving a particular market and set of needs in a niche. There are three main platforms to use: Hootsuite, Buffer, and Sprout Social. Let’s take a look at the features, benefits, pros, and cons of each…

07 Oct, 2014   |   Content Creation and Marketing, Paid Search, Search Marketing Tools

30+ Resources to Improve & Prove ROI for Your Digital Marketing Campaigns

Working in the SEO industry in 2015 means something totally different than it did in 2010. Return on investment is at the forefront of everyone’s mind (as it should be), client and practitioner alike. This means that as we help clients in all kinds of industries, we need to make sure to do a good job…

19 Sep, 2014   |   Content Creation and Marketing, Social Media

Heroic Search Roundup: 9 Twitter Chats on Marketing

Looking for a new group of marketing gurus, leaders, and enthusiasts to join up with and talk shop? Consider turning to social media and joining a weekly Twitter chat. These hour-long sessions provide valuable ways to dive deeper into the industry and access to a huge number of people eager to share their ideas. We’ve rounded up 9 of…

14 Aug, 2014   |   eCommerce

Back To School Ecommerce Stats

As marketers, we’re always on the lookout for insight into the spending habits of the people we’re trying to reach. Today, the site search specialists at Nextopia have shared an infographic with us that gives us a glimpse into such information. The graphic itself illustrates common (and much-needed) stats including who’s spending the money, and what they’re spending it on. As…

30 Jul, 2014   |   Content Creation and Marketing

3 Types of Content People Care About

You get it: you need to create damn good content if you want to make an impact online. You’ve heard “content is king” enough to know that you need to do more than slap some poorly-worded blog posts up every once in a while. Or haphazardly slap an email campaign together, hit send, and cross your fingers hoping someone…

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