Archive

17 Jul, 2018   |   Content Creation and Marketing

This is How Evernote Can Organize Your Content Calendar

Founded in 2007, Evernote has supported over 200 million users create epic content. The online community has generated over 5 billion notes in the past decade. To give you an idea of the scale, it took the company 70 days to transfer files to Google’s Cloud in 2017.

28 Jun, 2018   |   Content Creation and Marketing, Digital Marketing

6 Concise Steps for an Effective Content Marketing Strategy

When it comes to content marketing, nothing can derail you quicker than not having a clear idea of what you’re aiming to achieve and how you intend to do it. By creating a well thought out strategy, you can better envision goals and ensure you have what you need to accomplish…

26 Jun, 2018   |   Content Creation and Marketing

This is How to Make Your Blog More Engaging to Your Readers

Blogging is one of the most effective marketing strategies in today’s highly digital world. If used correctly, it’s an easy and inexpensive way to drive traffic to a website, enhance inbound marketing efforts and attract more potential customers. Ultimately, blogging can help you generate more leads, increase brand awareness and boost conversion rate. Regardless of the…

16 Jun, 2018   |   Content Creation and Marketing, Digital Marketing

7 Effective Marketing Strategies for a Niche Business

In business, your customers need to know what makes your product or business different from the rest. If there’s some confusion, it’s likely because you don’t have successful marketing strategies, a specialty or a niche. A niche is what area you specialize in. Jump-starting a niche campaign can help a business succeed. With that…

12 Mar, 2018   |   Content Creation and Marketing, Digital Marketing, eCommerce, SEO

5 eCommerce SEO Tips that Actually Work

eCommerce sites often rely on social media ads and PPC to drive traffic to their website. While these tactics are quite useful (especially for new online stores), they require a substantial amount of investment to get adequate returns. There’s something almost magical about eCommerce SEO when implemented correctly. This is what you need to know.  What…

08 Mar, 2018   |   Content Creation and Marketing, Digital Marketing, SEO

This is How to Maximize Your Content Marketing Distribution

  A content marketing distribution plan is the cornerstone of any successful blog or content-driven organization. You can have amazing content that details revolutionary, groundbreaking ideas but it is no good if no one reads it. You can spend tons of money on marketing in the hopes of building your pageviews, lists, or reader engagement, but, if…

16 Oct, 2017   |   Content Creation and Marketing, SEO

In SEO, Authority is Everything

Though Google has evolved over the last few years, the basics of on-site search optimization have remained the same. To deliver the results that users will love, Google wants to see quality content, relevant links, and device usability or “Technical SEO” – good, clean code. All of these factors can…

26 Jan, 2016   |   Content Creation and Marketing, Trello Tuesday

How to Create a Multi-Client Content Calendar with Trello

Managing content for multiple clients comes with a lot of challenges. It calls on content specialists to become experts in multiple fields; it requires research into a wide range of audiences and personas; it often takes several individuals, or departments, to complete a single piece; and it means keeping multiple lines of action in play at all times.

19 Aug, 2015   |   Content Creation and Marketing

5 Tips for Writing Headlines that Sell

 “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy If you’re a business owner, you may already understand the importance of blogging. But what about the importance of…

09 Jun, 2015   |   Content Creation and Marketing, Digital Marketing, Link Acquisition, SEO, Startups and Entrepreneurship

This is How Local SEO Works, Step-by-Step

If you’re a business owner, you’ve probably heard about the importance of investing in Local SEO. Seeing as how 50% of searches (on mobile devices) are done to find local results and 61% of those searches result in a purchase, Local SEO is nothing to scoff at. It doesn’t just increase traffic to your website; it increases targeted traffic. What do I mean by this? Well, there’s a…

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