“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy If you’re a business owner, you…
If you’re a business owner, you’ve probably heard about the importance of investing in Local SEO. Seeing as how 50% of searches (on mobile devices) are done to find local results and 61% of those searches result in a purchase, Local SEO is nothing to scoff at. It doesn’t just increase traffic to…
According to Copyblogger, 8 of 10 people read your headline. But only 2 out of 10 will continue on and read the rest of your content. Headlines matter. And most of us know this. That’s why there are countless articles and…
There are a plethora of social media management tools out there. While many dashboards contain similar features or functions, each trend toward serving a particular market and set of needs in a niche. There are three main platforms to use: Hootsuite, Buffer, and Sprout…
Working in the SEO industry today means something totally different than it did in 2010. Return on investment is at the forefront of everyone’s mind (as it should be), client and practitioner alike. This means that as we help clients in all kinds…
Looking for a new group of marketing gurus, leaders, and enthusiasts to join up with and talk shop? Consider turning to social media and joining a weekly Twitter chat. These hour-long sessions provide valuable ways to dive deeper into the industry and access to a…
You get it: you need to create damn good content if you want to make an impact online. You’ve heard “content is king” enough to know that you need to do more than slap some poorly-worded blog posts up every once in a while. Or…
If you’ve heard of Reddit, but aren’t sure how it works or why/ whether it can be useful in generating leads for your business, don’t feel alone. Of all the social media outlets available to the masses, Reddit might be one of the…
Finding new content to publish every week can become complicated and somewhat time-consuming. Whether you’re the person who comes up with the topics for the editorial calendar, or you’re the one writing the issues yourself, there’s always a need for new ideas. Fortunately,…
So you’re ready to hire a writer? Awesome! However, finding a qualified writer who can accurately represent and portray the voice of your brand is no easy feat. You have to make sure they understand the industry, and are knowledgeable about certain topics.
