Archive

30 Jul, 2014   |   Content Creation and Marketing

3 Types of Content People Care About

You get it: you need to create damn good content if you want to make an impact online. You’ve heard “content is king” enough to know that you need to do more than slap some poorly-worded blog posts up every once in a while. Or haphazardly slap an email campaign together, hit send, and cross your fingers hoping someone…

02 Jul, 2014   |   Content Creation and Marketing

Can Reddit Help You Get the Word Out?

If you’ve heard of Reddit, but aren’t sure how it works or why/ whether it can be useful in generating leads for your business, don’t feel alone.  Of all the social media outlets available to the masses, Reddit might be one of the trickier to utilize effectively, and it is certainly not for every kind of enterprise.

13 Jun, 2014   |   Content Creation and Marketing

5 Resources to Find Fresh Ideas for New Content

Finding new content to publish every week can become complicated and somewhat time-consuming. Whether you’re the person who comes up with the topics for the editorial calendar, or you’re the one writing the issues yourself, there’s always a need for new ideas. Fortunately, many resources exist to inspire you and ensure you’re always motivated to share new content.

21 May, 2014   |   Content Creation and Marketing

How to Hire a Great Writer: 4 Questions to Ask

So you’re ready to hire a writer? Awesome! However, finding a qualified writer who can accurately represent and portray the voice of your brand is no easy feat. You have to make sure they understand the industry, and are knowledgeable about certain topics. But there are a few additional things you should consider before working with a…

27 Mar, 2014   |   Content Creation and Marketing

5 Ways to Ensure Your Blog Content Reaches the Right Audience

The most effective use for a blog is to use it to convert sales and turn readers into customers. While that’s the goal, many of us don’t create effective content that’s tailored for the target market we’re actually trying to reach. Why would your audience want to read your blog? Are you offering valuable…

20 Nov, 2013   |   Content Creation and Marketing

9 About Page Tips That Won't Leave Your Brand Looking Empty

No matter what type of website you run, your About page is one of the most important pages that you will have on the entire site. In some cases it’s your first and last chance to make a good impression, the place where the rubber meets the road. While you can show off your skills, success, experience and more using…

30 Jul, 2013   |   Content Creation and Marketing

8 Simple Ways To Give Your Web Content More Personality

Personality in your copy is essential for engagement, earning trust, converting visitors, and claiming your own space online. Building a brand that portrays your company accurately and welcoming is vital to any ongoing successes you expect to have. And, your content is one of the fundamental building blocks of your brand. Following the…

04 Jul, 2013   |   Content Creation and Marketing

How To Brainstorm Blog Content Ideas

  What’s My SEO Score? Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.   Brainstorming fresh blog content ideas can be a tall order, especially if your content schedule relies on frequent content. Sometimes this may tempt you to deliver sub-par content just to meet a deadline.

25 Jun, 2013   |   Content Creation and Marketing

The Building Blocks of Creating Engaging Content

In today’s internet, tap-you-on-the-shoulder content doesn’t win anymore. To expect real content engagement, you need to have slap-you-in-the-face content that over delivers on all fronts. Visitor fatigue plays a much bigger role in the average surfer nowadays, so it’s harder than ever to make a first impression. So how can we as marketers…

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