Archive

27 Mar, 2014   |   Content Creation and Marketing

5 Ways to Ensure Your Blog Content Reaches the Right Audience

The most effective use for a blog is to use it to convert sales and turn readers into customers. While that’s the goal, many of us don’t create effective content that’s tailored for the target market we’re actually trying to reach. Why would your audience want to read your blog? Are you offering valuable…

20 Nov, 2013   |   Content Creation and Marketing

9 About Page Tips That Won't Leave Your Brand Looking Empty

No matter what type of website you run, your About page is one of the most important pages that you will have on the entire site. In some cases it’s your first and last chance to make a good impression, the place where the rubber meets the road. While you can show off your skills, success, experience and more using…

30 Jul, 2013   |   Content Creation and Marketing

8 Simple Ways To Give Your Web Content More Personality

Personality in your copy is essential for engagement, earning trust, converting visitors, and claiming your own space online. Building a brand that portrays your company accurately and welcoming is vital to any ongoing successes you expect to have. Giving Your Content Personality Big words are for term papers. This can be tempting,…

04 Jul, 2013   |   Content Creation and Marketing

How To Brainstorm Blog Content Ideas

  What’s My SEO Score? Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.   Brainstorming fresh blog content ideas can be a tall order, especially if your content schedule relies on frequent content. Sometimes this may tempt you to deliver sub-par content just to meet a deadline.

25 Jun, 2013   |   Content Creation and Marketing

The Building Blocks of Creating Engaging Content

In today’s internet, tap-you-on-the-shoulder content doesn’t win anymore. To expect real content engagement, you need to have slap-you-in-the-face content that over delivers on all fronts. Visitor fatigue plays a much bigger role in the average surfer nowadays, so it’s harder than ever to make a first impression. So how can we as marketers…

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