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27 Feb, 2018   |   Digital Marketing, eCommerce, Paid Search, Search Marketing Tools

3 Digital Trends That Transformed the Retail Industry in 2017

I don’t need to tell you that 2016 was a monumental year. But aside from Britain voting to leave the European Union and Trump winning the U.S. presidency, it was also a tremendous year for retail. 2016 saw the most significant Black Friday ever, the depreciation of the pound make the UK an attractive destination for tourist shoppers, and the …

07 Oct, 2014   |   Content Creation and Marketing, Paid Search, Search Marketing Tools

30+ Resources to Improve & Prove ROI for Your Digital Marketing Campaigns

Working in the SEO industry in 2015 means something totally different than it did in 2010. Return on investment is at the forefront of everyone’s mind (as it should be), client and practitioner alike. This means that as we help clients in all kinds of industries, we need to make sure to do a good job …

17 Apr, 2014   |   Paid Search

The Good, the Bad and the Ugly of Native Advertising

The term native advertising made its first appearance in November 2010, but the concept has been around for a lot longer. In its simplest, and most controversial form, native advertising is nothing more than the digital equivalent of advertorials. But when viewed more broadly, native advertising is more than just advertorials covered in a new lick of paint with a …

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