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17 Apr, 2014   |   Paid Search

The Good, the Bad and the Ugly of Native Advertising

The term native advertising made its first appearance in November 2010, but the concept has been around for a lot longer. In its simplest, and most controversial form, native advertising is nothing more than the digital equivalent of advertorials. But when viewed more broadly, native advertising is more than just advertorials covered in a new lick of paint with a …

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