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08 Nov, 2017   |   Digital Marketing, Public Relations, Social Media

This is Why You Need to Stop Treating Your Social Media Fans Like an Ad Team

For most brands, social media dictates how they interact with potential customers. Few brands are using social media in the way it was intended. The problem is that most brands view social media as just another channel on which to advertise. But social media isn’t meant to be a channel — it’s meant to be …

10 Aug, 2015   |   Public Relations, Social Media

Generate Leads, Press, and Links from Twitter Using Automation

My favorite new method of getting links and mentions is PR, by far. And when I say “new method”, I mean favorite-way-to-get-links-that-hasn’t-been-crippled-by-spammers. For the most part, it’s an avenue that is very hard to duplicate, and can’t really be scaled, so it has a lot of built-in safety from future algorithm updates. Image credit: Photobucket …

26 Mar, 2015   |   Link Acquisition, Public Relations

How to Use HARO to Earn Valuable Mentions and Links

A few months ago I gave a presentation about integrating press into SEO campaigns, specifically how to use HARO and how it could be used efficiently by small businesses. Since then I’ve heard a lot of stories from people (including a lot of agencies, to my surprise) who have had significant difficulties getting picked up through HARO. Between our clients and our own brand, we’ve been successful …

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