Archive

10 Aug, 2015   |   Public Relations, Social Media

Generate Leads, Press, and Links from Twitter Using Automation

My favorite new method of getting links and mentions is PR, by far. And when I say “new method”, I mean favorite-way-to-get-links-that-hasn’t-been-crippled-by-spammers. For the most part, it’s an avenue that is very hard to duplicate, and can’t really be scaled, so it has a lot of built-in safety from future algorithm updates. Image credit: Photobucket …

26 Mar, 2015   |   Link Acquisition, Public Relations

How to Use HARO to Earn Valuable Mentions and Links

A few months ago I gave a presentation about integrating press into SEO campaigns, specifically how to use HARO and how it could be used efficiently by small businesses. Since then I’ve heard a lot of stories from people (including a lot of agencies, to my surprise) who have had significant difficulties getting picked up through HARO. Between our clients and our own brand, we’ve been successful …

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