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12 Oct, 2018   |   Content Creation and Marketing, Public Relations, Uncategorized

Follow These 5+ Tips to Expand the Reach of Your Digital PR

Are you the proud owner of a startup? Do you run an established business that’s a bit short on cash? In either case, you might be wondering how to improve your digital PR presence on a budget. Even if you don’t have experience with digital marketing, there are basic tasks to expand the breadth of…

12 Feb, 2018   |   Digital Marketing, Link Acquisition, Public Relations

3 Easy Steps to Find Unlimited Ideas for Guest Posts

This is a guest post by Josh Elkin, founder of Best Coast Marketing, a marketing agency that helps increase clients’ traffic through organic link building. Josh enjoys writing about entrepreneurship, marketing, productivity, and self-improvement. Writing guest posts is an adventure and an opportunity to build your presence online – to say…

08 Nov, 2017   |   Digital Marketing, Public Relations, Social Media

This is Why You Need to Stop Treating Your Social Media Fans Like an Ad Team

This is a guest post by Andrew Mentock from MoneyNomad.com. For most brands, social media dictates how they interact with potential customers. Few brands are using social media in the way it was intended. The problem is that most brands view social media as just another channel on…

10 Aug, 2015   |   Public Relations, Social Media

Generate Leads, Press, and Links from Twitter Using Automation

My favorite new method of getting links and mentions is PR, by far. And when I say “new method,” I mean favorite-way-to-get-links-that-hasn’t-been-crippled-by-spammers. For the most part, it’s an avenue that is very hard to duplicate and can’t be scaled, so it has a lot of built-in safety from future algorithm updates. Image credit: Photobucket…

26 Mar, 2015   |   Link Acquisition, Public Relations

How to Use HARO to Earn Valuable Mentions and Links

Awhile back I gave a presentation about integrating press into SEO campaigns, specifically how to use HARO and how it could be used efficiently by small businesses. Since then I’ve heard a lot of stories from people (including a lot of agencies, to my surprise) who have had significant difficulties getting picked up through HARO. Between our clients and our own brand, we have used HARO…

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