Archive

14 Nov, 2018   |   Link Acquisition, SEO

How to Measure Your Link Building ROI with Google Analytics

It is logical to state that measuring your link building ROI is the first step towards figuring out what you need to do to achieve even better results in the future. However, some metrics aren’t always measurable or are very hard to measure. According to Forbes, ITSMA and…

22 Oct, 2018   |   Content Creation and Marketing, Link Acquisition, SEO

This is How to Use Broken Link Building in Your Content Marketing Strategy

Broken link building is one of the more unorthodox SEO tactics. Broken link building involves searching the web for pages which contain broken links, and offering to provide replacement content in exchange for redirecting the said link to your website. Despite its relative obscurity, broken link building is still an effective…

22 Oct, 2018   |   Content Creation and Marketing, Digital Marketing, Link Acquisition, SEO

7 Deadly SEO Sins to Avoid in 2019

SEO is a field that is continuously growing, and over the last couple of years, has gained a lot of traction among both small and big businesses. With a lot of success regarding improved rankings and organic traffic, it is evident that SEO will continue to gain popularity in the years to come. However,…

01 Oct, 2018   |   Link Acquisition, Search Marketing Tools, SEO

Using Blogger Outreach to Build Super-Powered Links

In the past, you could reach out to a blogger and get your article published overnight. However, as the digital industry has become more demanding, building quality links is everything but an overnight job. To get the most out of it, you first need to get your content published on highly authoritative sites relevant to…

17 Aug, 2018   |   eCommerce, SEO

How to Boost Your Shopify SEO With Image Optimization, Keywords, & More

  If you’re running an online business, your livelihood depends on how well you can bring visitors to your website. We’ve got some great advice on integrating search engine optimization (SEO) into the way you use your Shopify e-commerce platform. Getting your website up and running, managing sales and delivering…

21 Mar, 2018   |   Digital Marketing, SEO

This is How to Resolve Status Code Errors on Your Website

Search engine optimization encompasses many areas of a website, although most SEO professionals tend to focus on some more than others. HTTP status codes are an excellent example of an SEO element that most web developers & designers tend to overlook or just don’t give it as much attention as it should. You need to…

12 Mar, 2018   |   Content Creation and Marketing, Digital Marketing, eCommerce, SEO

5 eCommerce SEO Tips that Actually Work

eCommerce sites often rely on social media ads and PPC to drive traffic to their website. While these tactics are quite useful (especially for new online stores), they require a substantial amount of investment to get adequate returns. There’s something almost magical about eCommerce SEO when implemented correctly. This is what you need to know.  What…

08 Mar, 2018   |   Content Creation and Marketing, Digital Marketing, SEO

This is How to Maximize Your Content Marketing Distribution

  A content marketing distribution plan is the cornerstone of any successful blog or content-driven organization. You can have amazing content that details revolutionary, groundbreaking ideas but it is no good if no one reads it. You can spend tons of money on marketing in the hopes of building your pageviews, lists, or reader engagement, but, if…

16 Oct, 2017   |   Content Creation and Marketing, SEO

In SEO, Authority is Everything

Though Google has evolved over the last few years, the basics of on-site search optimization have remained the same. To deliver the results that users will love, Google wants to see quality content, relevant links, and device usability or “Technical SEO” – good, clean code. All of these factors can…

09 Jun, 2015   |   Content Creation and Marketing, Digital Marketing, Link Acquisition, SEO, Startups and Entrepreneurship

This is How Local SEO Works, Step-by-Step

If you’re a business owner, you’ve probably heard about the importance of investing in Local SEO. Seeing as how 50% of searches (on mobile devices) are done to find local results and 61% of those searches result in a purchase, Local SEO is nothing to scoff at. It doesn’t just increase traffic to your website; it increases targeted traffic. What do I mean by this? Well, there’s a…

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