Archive

17 Aug, 2018   |   eCommerce, SEO

How to Boost Your Shopify SEO With Image Optimization, Keywords, & More

  If you’re running an online business, your livelihood depends on how well you can bring visitors to your website. We’ve got some great advice on integrating search engine optimization (SEO) into the way you use your Shopify e-commerce platform. Getting your website up and running, managing sales and delivering…

21 Mar, 2018   |   Digital Marketing, SEO

This is How to Resolve Status Code Errors on Your Website

Search engine optimization encompasses many areas of a website, although most SEO professionals tend to focus on some more than others. HTTP status codes are an excellent example of an SEO element that most web developers & designers tend to overlook or just don’t give it as much attention as it should. You need to…

12 Mar, 2018   |   Content Creation and Marketing, Digital Marketing, eCommerce, SEO

5 eCommerce SEO Tips that Actually Work

eCommerce sites often rely on social media ads and PPC to drive traffic to their website. While these tactics are quite useful (especially for new online stores), they require a substantial amount of investment to get adequate returns. There’s something almost magical about eCommerce SEO when implemented correctly. This is what you need to know.  What…

08 Mar, 2018   |   Content Creation and Marketing, Digital Marketing, SEO

This is How to Maximize Your Content Marketing Distribution

  A content marketing distribution plan is the cornerstone of any successful blog or content-driven organization. You can have amazing content that details revolutionary, groundbreaking ideas but it is no good if no one reads it. You can spend tons of money on marketing in the hopes of building your pageviews, lists, or reader engagement, but, if…

16 Oct, 2017   |   Content Creation and Marketing, SEO

In SEO, Authority is Everything

Though Google has evolved over the last few years, the basics of on-site search optimization have remained the same. To deliver the results that users will love, Google wants to see quality content, relevant links, and device usability or “Technical SEO” – good, clean code. All of these factors can…

09 Jun, 2015   |   Content Creation and Marketing, Digital Marketing, Link Acquisition, SEO, Startups and Entrepreneurship

This is How Local SEO Works, Step-by-Step

If you’re a business owner, you’ve probably heard about the importance of investing in Local SEO. Seeing as how 50% of searches (on mobile devices) are done to find local results and 61% of those searches result in a purchase, Local SEO is nothing to scoff at. It doesn’t just increase traffic to your website; it increases targeted traffic. What do I mean by this? Well, there’s a…

04 Dec, 2013   |   SEO

3 Detrimental Internal Link Building Sins You're Probably Committing

One of the first on-page elements that I look at when performing a site audit is the internal link structure. Even though tweaking the link structure of the site is a very advantageous quick win, it’s a method that still gets marginalized. To make sure you’re getting the most from your SEO efforts, make sure you aren’t committing these internal…

21 Aug, 2013   |   Client Management, SEO

This is How to Handle Your SEO Clients Like A Champ

I’ve been working with clients for the past two years now, both with agencies and as a freelancer. It can be VERY challenging, and I thought I’d put together a guide on how you can handle clients, as an SEO. Acquiring Clients: This is the tricky bit; it always will be. I’ve split this into 2 parts, if…

31 May, 2013   |   Search Marketing Tools, SEO

Our Review of Advanced Web Ranking

One of the biggest challenges we face with our clients is the ability to get accurate information in a timely, and efficient manner. If you’re anything like us your browsers aren’t open without at lease two different tools running in the background to check this or that. It’s a constant battle of tabs to pull a full report…

09 Apr, 2013   |   SEO

5 Questions To Ask Your SEO Provider If You Suspect Shady Work

There’s a lot of information about questions to ask a prospective SEO provider to ensure that they’re ethical and capable. But, I’ve only recently noticed how little information there is regarding people that are currently engaged in business with providers. With each increasingly intelligent algorithm update, Google is able to steadily “shake off” more and more of the poor quality work…

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