More than likely you know who your target market is, but you’re having a hard time coming up with an organized strategy to get their attention and convert them into paying customers. That’s where we come in.
Content Strategy Development
Developing a strategy for content means that we get to know your brand intimately. We take the time to understand the tone, style, and overall personality of not only your brand, but your target audience as well.
Once we have a good grasp on this, we work with you to create content campaigns that are designed to pull your audience in and keep them engaged.
During the content creation phase we take great care to think about how we’re going to leverage the final product. For instance, if we’ve compiled a large amount of survey data for a newsworthy post, we may plan to coordinate the release with industry journalists so they can write about it as well.
Once the content is polished and published, we turn our eye to promoting said content. We employ a variety of tactics to push the content out – social media, digital PR, paid advertising are all strategies that we use during this phase.
We track conversations, shares, revenue, and links earned to make sure we know the effectiveness of each content marketing campaign. The results are reported back to you, and we both decide where future campaigns need improvement.
This process has resulted in major wins for our clients. Everything from placement in national publications, to dozens of new links for a single blog post. What does your content marketing process look like?