MightySkins
MightySkins - eCommerce Case Study
MightySkins specializes in making custom vinyl skins for various types of devices ranging from cell phones, to tablets, and GoPros.
The Problem
They came to us from another search marketing agency, and our first task was to take an inventory of what the previous agency had done, as well as decide where to take the strategy from there.
The Solution
The decision was made to proactively go after younger age groups, since they were the ones mainly interested in customizing their devices. Using this strategy, we earned mentions and links from major colleges, as well as increasing sales specifically from student and faculty discounts we implemented. This portion of the campaign continues to drive sales to this day.
Along the way, the decision was made to open up production to a new niche, E-cigarette users. This proved to be very valuable as soon as the products launched, and even more so when we reached the top of the search engines for most of our main keywords.
All told, through a variety of morphing strategies that included SEO, social media, and digital PR we were able to achieve the following results over the course of one year:
- Total traffic increases of 240%
- Organic traffic increases of 270%
- Over 600% increase in conversions
- Over 800% increase in revenue
Social Media
The Problem
Before the campaign, MightySkins had 1,124 fans on Facebook, an average post reach of 14 people, and 0 sales coming in from Social Media. Our main goal for their accounts was to increase revenue using social media advertising.
The Solution
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Starting with holiday ads, beginning in mid-November 2015, MightySkins has seen an increase in Facebook fans, post reach, and sales from Social Media. How we did it: We began by testing ads for skins for some of the most popular items to skin, according to current sales, then selecting specific designs that we felt would work for our target audience. After the first month, we discovered that for a specific, very popular item, our target was Men between 25-50, in the southern states. From there, we were able to create a persona which helped us create a more targeted ad for a similar design, which led to a sharp increase in conversions for these skins, while also leading to an optimum cost per conversion of just a few dollars (or even cents!) per purchase.
During this campaign, we’ve been able to continue increasing conversions — and more importantly, revenue — as well as earn organic reach and engagement for these ads and the page’s posts, helping us organically reach more people than just the ads themselves.