Spice Madam

Spice Madam

A global spice subscription box with a growing user base.

The Problem

When Spice Madam came to us, they had just completed a CMS change that had disastrous affects to their rankings. Traffic plummeted, rankings were shattered, and they were in need of some SEO help – fast!

The Solution

After evaluating the CMS migration, as well as a thorough investigation of the link profile, it was determined that reorganizing on-page optimization, as well as a link acquisition campaign was in order.

With a plan in hand, we set out to create content for the brand and leverage it for authoritative links in the food and home niche. Using some of our close contacts, we were able to land placement on food, home, and family blogs with Spice Madam content. This allowed us to earn valuable backlinks to the Spice Madam domain, and increase rankings higher than they were even before the CMS migration.

Since this was just a short, 5 week program, we only have limited data, but it speaks for itself. In this short time frame, the site achieved an overall traffic increase of 150%.

Spice Madam Link Building Case Study

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