Michelle began her copywriting career in 2012, and since she has a lifelong love of books and reading, she loves what she does. It started out as building a website as a hobby and she needed content for it, so she purchased content from a company. Michelle thought she could do a better job her self, so she did. She then realized she enjoyed writing online content so much that she should keep doing it.
To establish herself in the copywriting world, Michelle quickly learned that writing exceptional online content requires following a strategy and always keeping up with the latest trends – and staying on top of her game. She understands that her clients want to see results, and dedicates her work to crafting compelling content that helps converts readers into leads. She has written blog posts that ranked over 30 organic targeted keywords in Google’s SERPs and has also written 8,000-word guides.
Michelle is also experienced in SEO and knows how to place a link into a piece of content in the most natural way possible.
Her portfolio consists of blogs, website content, sales pages, landing pages and cold emails. Her writing can be found on over a dozen websites across the web, having been published in Entrepreneur and Crazy Egg.
What I Do For Fun
Michelle loves the freedom that working as a freelancer provides. Often going on little weekend breaks away and taking her work with her. She actually enjoys working in the car as it has the advantage of having very little distractions (in the passenger seat, of course).
When not working and traveling you can find her reading a book, going for a walk, or volunteering at the animal shelter Bleakholt Animal Sanctuary. She adores animals and has fostered over ten, including dogs and rabbits. She has a soft spot for collies and older dogs.