According to HubSpot, 63% of marketers said generating traffic and leads were their top challenges in 2017. It’s going to be even harder this year. Visitors leave your site in a second without converting if they can’t find what they are looking for immediately. Unclear navigation or too much information can easily cause people to abandon your site, sometimes leaving a cart with items behind.
Luckily, there’s a solution. It is called onsite retargeting, and it can help you generate more leads from the visitors you worked so hard to acquire. Displaying a well-timed popup causes your visitors to stop for a minute and reconsider your offer.
There are many ways that onsite retargeting can improve your results, for example, you can build a healthy email list, or you can use it to decrease your cart abandonment rate. But be sure to use an email verification tool for higher deliverability rates.
In this article, I’ll show three types of popups that have proven to be successful in capturing the attention of visitors and converting them into subscribers or customers – these are the types of popups visitors want to see.
What is onsite retargeting?
Traditional retargeting or remarketing is a powerful way to remind your visitors about the products they have viewed or the items they have abandoned in their cart. Ads are displayed to visitors after they leave your site, as they are browsing the Internet, checking their email or visiting social media sites. However, typical remarketing doesn’t guarantee that you’ll be able to reconnect with all of your lost visitors.
Onsite retargeting is different because it is designed for remarketing to visitors before they leave your site; this gives you an opportunity to reconnect with your visitors before they are lost forever.
The technology works by monitoring user behavior and when the algorithm detects one of your visitors is ready for an additional message, a popup is displayed. Because user behavior drives the popups, and you can control the timing and trigger, you can reconnect with your visitors without bothering them. Because, after all, email marketing doesn’t work for everything.
Let’s take a closer look at onsite retargeting in action with three useful popups for reconnecting with your visitors:
1. Discount, Coupon, or Rewards Popups
Do discounts still work?
Yes.
In Freudian psychoanalysis, the Pleasure Principle means that people try to seek pleasure and avoid pain to satisfy biological and psychological needs. The possibility of missing out on a discount is a pain people want to avoid. Providing a price reduction, you can easily convince visitors – especially the budget-sensitive ones – to subscribe and make a purchase.
Check out the example below where a visitor receives a 10% discount to complete their order.
This type of popup is excellent for building an email list of first-time visitors. If you don’t want to provide a coupon for everyone, you can segment your visitors based on session duration, the number of opened pages, how far they’ve scrolled on a page and more. You can also provide a discount only for visitors who added something to their cart but didn’t finish their purchase. Using different options, you can target the most engaged visitors.
Popups can also be a great way to advertise and register users for your retail loyalty programs. Loyalty campaigns are your golden ticket for customer retention as they provide mutual benefit for your company and your consumer.
2. Recommended Product Popups
Recommending relevant products is a great way to grab the attention of your visitors and convert them into immediate sales.
The secret of product recommendation is to learn what your customers need and suggest the right product for them. Personalized product recommendation will help boost your sales, and can also build your brand, improving customer satisfaction and loyalty.
In the example below, you can see OptiMonk’s template for product recommendation that allows you to add this feature to your store without spending time and resources to build a recommendation engine.
Product recommendation is a useful tool for upselling your customers too. Providing bundled packages, add-ons and more that complement products your visitors are viewing will increase the average amount that each visitor purchases; this is a great way to improve your overall profitability in the long run, while also building a loyal customer following.
3. Lucky Wheel Popups
Adding game-design elements to your popups is another way to boost engagement with your visitors and improve your results. For example, a lucky wheel or prize wheel popup adds a creative, fun and interactive experience to your site.
It’s similar to a discount offer, but this is even better because you can offer your visitors the chance to win different rewards. Winning something will make your visitors feel special. Also, when the prizes are free shipping or a 10% discount, it’s still fun to win! Because of the memorable experience, there’s a higher chance your visitors will use the discount or coupon.
Summary
With nearly two-thirds of marketers saying that generating traffic and leads is their big challenge, to succeed you’ve got to find new ways to connect with your visitors – and keep them engaged.
Unlike traditional remarketing methods such as email retargeting, which target visitors after they leave your site, onsite retargeting allows you to display targeted offers to your visitors before they move away from your site.
Using onsite retargeting to display a well-timed popup with a relevant offer is one of the best ways to generate leads and persuade your visitors to make a purchase. In this article, you’ve seen three examples of popups that your website visitors will appreciate. Give it a try and let me know what you achieve!
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