12 Mar, 2018   |   Content Creation and Marketing, Digital Marketing, eCommerce, SEO

5 eCommerce SEO Tips that Actually Work

eCommerce sites often rely on social media ads and PPC to drive traffic to their website. While these tactics are quite useful (especially for new online stores), they require a substantial amount of investment to get adequate returns. There’s something almost magical about eCommerce SEO when implemented correctly. This is what you need to know.  What …

27 Feb, 2018   |   Digital Marketing, eCommerce, Paid Search, Search Marketing Tools

3 Digital Trends That Transformed the Retail Industry in 2017

I don’t need to tell you that 2016 was a monumental year. But aside from Britain voting to leave the European Union and Trump winning the U.S. presidency, it was also a tremendous year for retail. 2016 saw the most significant Black Friday ever, the depreciation of the pound make the UK an attractive destination for tourist shoppers, and the …

29 Jan, 2018   |   Competitor Ass Kickin Strategies, eCommerce, Misc

3 Types of Popups Your Website Visitors Actually Care About

According to HubSpot, 63% of marketers said generating traffic and leads were their top challenges in 2017. It’s going to be even harder this year. Visitors leave your site in a second without converting if they can’t find what they are looking for immediately. Unclear navigation or too much information can easily cause people to abandon …

20 Nov, 2017   |   eCommerce, Startups and Entrepreneurship

This is What to Watch for When Buying an Online Business

Launching a new business comes with its fair share of headaches. If you are an entrepreneur who does not want to go through these troubles, it is a good idea to buy your way into an existing business. Hopping on a train that’s already going somewhere can be beneficial for several reasons. Firstly, you would be putting your money into …

15 May, 2017   |   eCommerce

5 Web Psychology Tricks that will Improve Your eCommerce Sales

Improving e-commerce sales is the Holy Grail for any business that sells online. And predictably, with competition levels high and the sales targets ruthless, some web designers have resorted to less-than-white-hat tactics to boost e-commerce conversions, such as dark patterns and black hat SEO. But …

23 Mar, 2016   |   eCommerce, Social Media

March Madness Marketing Stats Reveal Great Opportunities for Brands

With football season well and truly over, sports junkies are turning to March Madness to quench their competitive thirst.  While it may not be the most-watched sports programming of the year, the NCAA Men’s Basketball Championship games draw a respectable viewership – one that is spending more and more time following the games online. While almost …

14 Aug, 2014   |   eCommerce

Back To School Ecommerce Stats

As marketers, we’re always on the lookout for insight into the spending habits of the people we’re trying to reach. Today, the site search specialists at Nextopia have shared an infographic with us that gives us a glimpse into such information. The graphic itself illustrates common (and much-needed) stats including who’s spending the money, and what they’re spending it on. As …

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