As marketers, we live in a world where we’re always bombarded by things that demand our time. Clients, new techniques, getting familiar with the latest social network, or the work itself. Obviously, there’s nothing we can do about most of that, but what we can do is make certain processes easier and work for us.
For anyone who creates content on a regular basis, Zemanta can be a lifesaver. The system offers up content that is relevant to the post/page that you’re in the middle of creating. Images, text links, tags, and related articles are all types of content that can be added to posts to dress them up and make them more user friendly, and ultimately, make your content more enjoyable.
As if having free, easily insertable content wasn’t enough, Zemanta is designed to “share the wealth” between bloggers. This means that just as you are linking to someone’s post through an image or related article, they (or anyone) can do the same by adding images or lining to related articles in their post.
These 2 major factors make Zemanta a huge time saver. The more content you create, the more time you can save when creating posts and link building.
How many times have you had to follow up with a link prospect because they haven’t got around to your email? Plenty of times no doubt. This is precisely a type of scenario that Boomerang was built to handle.
Boomerang is basically an email reminder and scheduler wrapped up into one. It allows you to schedule emails to be sent at certain times, and also to send a reminder to you if an email you sent previously isn’t responded to. For link building and outreach this is a huge time saver.
One of the most time-consuming hurdles that a link builder runs into is gathering the contact information of the prospect. Aeroleads helps find a a great deal of this information while your running campaigns. They give up to 15 different data points on the contacts that you’re researching. They have also developed a Chrome plugin that allows for the power of the tool to come to websites you’re already using, like Crunchbase and AngelList.
Experienced link builders know exactly how frustrating it can be doing repetitive tasks. Just about the whole process is a repetitive task. Luckily, Ontolo saves the day when it comes to perhaps the biggest time suck in the cycle – prospecting.
Ontolo is a link prospecting tool that not only is ridiculously robust but also delivers daily prospecting results based on your custom campaign settings. You choose what type of link you want (guest post, directory, etc), and what kind of queries to use, and Ontolo goes to town getting prospects for you. There’s no doubt about the time-saving ability that Ontolo possesses.
Even if you don’t use HootSuite, you’ll likely have to use one of its competitors. With new have-to-be-on (because that’s where your customers are) networks popping up every year, you have to be able to keep up with their activity by having a steady and meaningful brand presence on each one.
With HootSuite, the ability to post to several different networks, schedule updates, and even track social analytics, makes it a for sure winner in the time-saving column.
Right Inbox saves you time on repetitive tasks and helps you to send better emails, in less time consistently. Once you install the Right Inbox app — a process that takes very little time — you’ll immediately gain two levels up of time-saving, productivity-improving tools. Features that help you be more effective at communication like Signatures, Templates, Sequences and Add GIF sit right beneath the subject line, one click away while you compose the email.
At the bottom, you’ll find smart features like Send Later, CRM Sync, Private Notes, Reminders and Recurring — ready to use before hitting Send. Try for free or upgrade for unlimited superpowers with monthly pricing starting at $5.95.
If any of your time goes towards managing local SEO campaigns, Whitespark can be a lifesaver. Their Local Citation Finder and Citation Building Submission Service are invaluable. The citation finder prospects the most valuable places for your business, including factors such as Majestic AC Rank and SEOmoz’s Domain Authority so that you can prioritize which prospects should be targeted.
On the other hand, you can also get WhiteSpark to build the citations for you. This service allows you to choose from general and niche citation locations. General citation sources are $4 each, and niche is $5 (well worth it, in my opinion). They also have custom options like rush orders, bulk ordering, and slow “drip” campaigns that spread your citation building out over time.
The tool makes it easy to create automated paths where you can pinpoint the moments your leads receive messages. It will save your time and make sure your communication is consistent. Not only can this help from a sales point of view, but could be worthwhile during a larger, outreach campaign.
In the digital age, there’s a tool for everything, including saving time while implementing search engine optimization. Check out the tools above, add them to your strategy, then have a look at these SEO plugins for WordPress to become even more productive.