Using Links and PR to Build a Brand
Common Desk is a coworking space that operates out of Dallas Texas. It’s a very diverse community with developers, chefs, accountants, lawyers, startup founders, and even caterers calling the space home. They are a perfect example of a business who understands integrated marketing efforts, as well as being “real” to customers.
The difficult part of this campaign was starting most everything from scratch. When we came on board, the space had just opened, and was far away from reaching the critical mass needed to become self sustaining. Key performance indicators were primarily traffic and rankings from the links we were placing.
Naturally, one of the first things we focused on was organic traffic. Being one of the biggest coworking spaces in Dallas when they opened, they had already gotten some notoriety from local press. The few mentions that they had received had been good enough to quality to help them quite a bit from a link perspective, but they were still on the bottom of the first page of organic search results (Google).
We first started by setting up an editorial calendar that included regular blogging, external guest posts, and member spotlights to help create more linkable assets. From there, we were able to build out outreach programs that consisted of a variety of tactics.
We were fortunate enough to have direct access to the founder at all times, so tying in member activities and company-wide accomplishments into digital PR efforts was easier than normal. This lead to mentions in places like The Dallas Morning News and Coca-Cola.
By employing these strategies, we helped Common Desk earn top spots in the search engines, as well as create a foothold in the community. Over the course of 3 years we were able to achieve the following results:
- Overall traffic increased 200%
- Organic traffic increased 215%
- Amount of linking root domains increased 100%
This campaign has helped The Common Desk achieve dominant rankings above competitors, as well as assisted in bringing in enough new members to remodel twice in two years to accommodate everyone.
MK Donohoe - Marketing Coordinator at Common Desk
The Heroic Search team is stacked with creative and strategic professionals. The team goes above and beyond to meet client needs, and they do so in such a genuine way. They’ve become good friends of mine since I’ve started doing business with them, because they’re not just about business- they’re about people. Their SEO capabilities are wonderful, and they know social concepts like the back of their hands. I would highly recommend them to anyone wanting to build up an authentic web presence.