Today, investing in digital marketing is not optional anymore. It’s a necessity for all businesses that want to out-compete their rivals and grab their target audience’s attention. Even though organic traffic is still the backbone of your online presence, to take it to…
The click-through-rate (CTR) is a critical metric in an AdWords campaign. It is a reliable indicator of your ads’ performance. A campaign with low click through rate can cost a lot. You need to find effective ways to increase AdWords CTR…
I don’t need to tell you that 2016 was a monumental year. But aside from Britain voting to leave the European Union and Trump winning the U.S. presidency, it was also a tremendous year for retail. 2016 saw the most significant Black Friday ever, the…
Working in the SEO industry today means something totally different than it did in 2010. Return on investment is at the forefront of everyone’s mind (as it should be), client and practitioner alike. This means that as we help clients in all kinds…
The term native advertising made its first appearance in November 2010, but the concept has been around for a lot longer. In its simplest, and most controversial form, native advertising is nothing more than the digital equivalent of advertorials. But when viewed more broadly, native…
