Traditionally, color has been ignored at worst and treated as a last minute consideration at best when it comes to online marketing and SEO. As of late, designers are increasingly tuning in to the power of color in branding, storytelling and even engagement…
We all know that writing content that attracts links is one of the most difficult tasks an SEO faces. Not only are people skeptical of linking to sites they don’t have a previous relationship with, but you’re also competing with lots of other…
It is fairly logical to state that measuring the results of your efforts is the first step towards figuring out what you need to do to achieve even better results in the future. However, there are things that are not always…
Link building is one of the most important parts of SEO because search engines give more weight to websites that have a good number of quality backlinks. Since e-commerce is on the rise and there is no sign of it dying down…
Broken link building is one of the more unorthodox SEO tactics. Broken link building involves searching the web for pages which contain broken links, and offering to provide replacement content in exchange for redirecting the said link…
SEO is a field that is continuously growing, and over the last couple of years, has gained a lot of traction among both small and big businesses. With a lot of success regarding improved rankings and organic traffic, it is evident that…
In the past, you could reach out to a blogger and get your article published overnight. However, as the digital industry has become more demanding, building quality links is everything but an overnight job. To get the most out of it,…
Today, investing in digital marketing is not optional anymore. It’s a necessity for all businesses that want to outcompete their rivals and grab their target audience’s attention. Even though organic traffic is still the backbone of your online presence,…
In the world of SEO, it goes without saying, links are among extremely crucial factors that search engines use to determine rankings. As a fitting analogy, search engines have to crawl a vast swathe of the digital landscape, and links…
“Power words” are smart words that copywriters and content creators use to trigger an emotional response from consumers. These words give your written content the highest conversion rates. For example, the word “good” is frankly boring and overused (Plus, it’s biased — what’s…
