Managing content for multiple clients comes with a lot of challenges. It calls on content specialists to become experts in multiple fields; it requires research into a wide range of audiences and personas; it often takes several individuals, or departments, to complete a single piece;…
As several of our clients have brick and mortar stores, we’re dealing with a lot of local campaigns. While local campaigns are often regarded as “less work” or even “easy” compared to an international or e-commerce campaign, there’s still a ton of work that…
It’s Trello Tuesday again, and this month we’re bringing you a plan to help keep your link building efforts on track. Whether you’re sending out a small wave of 30 emails promoting a new whitepaper, or managing a massive content campaign involving hundreds of…
An SEO audit can be one of the most tedious tasks that an SEO has to perform. Unless you’re a fundamentally technical SEO (which I’m not by any means), it’s often viewed as boring, or even as a necessary evil. Nevertheless, it’s absolutely critical that an…
