Archive

28 Jun, 2018   |   Content Creation and Marketing, Digital Marketing

6 Concise Steps for an Effective Content Marketing Strategy

When it comes to content marketing, nothing can derail you quicker than not having a clear idea of what you’re aiming to achieve and how you intend to do it. By creating a well thought out strategy, you can better envision goals and ensure you have what you need to accomplish…

16 Jun, 2018   |   Content Creation and Marketing, Digital Marketing

7 Effective Marketing Strategies for a Niche Business

In business, your customers need to know what makes your product or business different from the rest. If there’s some confusion, it’s likely because you don’t have successful marketing strategies, a specialty or a niche. A niche is what area you specialize in. Jump-starting a niche campaign can help a business succeed. With that…

29 May, 2018   |   Digital Marketing, Paid Search, Search Marketing Tools

5 Simple, Yet Effective Tactics to Increase Your AdWords CTR

The click-through-rate (CTR) is a critical metric in an AdWords campaign. It is a reliable indicator of your ads’ performance. But, running a campaign can cost a lot. You need to find effective ways to increase AdWords CTR from the get-go to make it worthwhile. Improving your CTR brings two benefits: More traffic…

07 May, 2018   |   Digital Marketing

This is How Modern Companies Use AI to Power Their Marketing Efforts [Infographic]

It’s 2018, and artificial intelligence (AI) is finally making its way into the hands of… well, everyone. AI takes all the guesswork and most of the man hours out of countless business processes. In a marketing capacity, AI can streamline campaigns and improve cybersecurity. To inspire your digital promotions, this is how modern businesses are using AI to their advantage…

21 Mar, 2018   |   Digital Marketing, SEO

This is How to Resolve Status Code Errors on Your Website

Search engine optimization encompasses many areas of a website, although most SEO professionals tend to focus on some more than others. HTTP status codes are an excellent example of an SEO element that most web developers & designers tend to overlook or just don’t give it as much attention as it should. You need to…

12 Mar, 2018   |   Content Creation and Marketing, Digital Marketing, eCommerce, SEO

5 eCommerce SEO Tips that Actually Work

eCommerce sites often rely on social media ads and PPC to drive traffic to their website. While these tactics are quite useful (especially for new online stores), they require a substantial amount of investment to get adequate returns. There’s something almost magical about eCommerce SEO when implemented correctly. This is what you need to know.  What…

08 Mar, 2018   |   Content Creation and Marketing, Digital Marketing, SEO

This is How to Maximize Your Content Marketing Distribution

  A content marketing distribution plan is the cornerstone of any successful blog or content-driven organization. You can have amazing content that details revolutionary, groundbreaking ideas but it is no good if no one reads it. You can spend tons of money on marketing in the hopes of building your pageviews, lists, or reader engagement, but, if…

06 Mar, 2018   |   Digital Marketing, Social Media

Instagram vs Snapchat: Which is Better for Your Business?

Instagram and Snapchat have established themselves as two of the most popular social media platforms today. With over 1.1 billion monthly active users between them, these sites represent an enormous opportunity for businesses to advertise their products and services. But how do you determine which platform is best for your business? What are the…

27 Feb, 2018   |   Digital Marketing, eCommerce, Paid Search, Search Marketing Tools

3 Digital Trends That Transformed the Retail Industry in 2017

I don’t need to tell you that 2016 was a monumental year. But aside from Britain voting to leave the European Union and Trump winning the U.S. presidency, it was also a tremendous year for retail. 2016 saw the most significant Black Friday ever, the depreciation of the pound make the UK an attractive destination for tourist shoppers, and the…

12 Feb, 2018   |   Digital Marketing, Link Acquisition, Public Relations

3 Easy Steps to Find Unlimited Ideas for Guest Posts

This is a guest post by Josh Elkin, founder of Best Coast Marketing, a marketing agency that helps increase clients’ traffic through organic link building. Josh enjoys writing about entrepreneurship, marketing, productivity, and self-improvement. Writing guest posts is an adventure and an opportunity to build your presence online – to say…

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