You get it: you need to create damn good content if you want to make an impact online. You’ve heard “content is king” enough to know that you need to do more than slap some poorly-worded blog posts up every once in a while. Or…
If you’ve heard of Reddit, but aren’t sure how it works or why/ whether it can be useful in generating leads for your business, don’t feel alone. Of all the social media outlets available to the masses, Reddit might be one of the…
Finding new content to publish every week can become complicated and somewhat time-consuming. Whether you’re the person who comes up with the topics for the editorial calendar, or you’re the one writing the issues yourself, there’s always a need for new ideas. Fortunately,…
So you’re ready to hire a writer? Awesome! However, finding a qualified writer who can accurately represent and portray the voice of your brand is no easy feat. You have to make sure they understand the industry, and are knowledgeable about certain topics.
What exactly does press mean? For most any business it translates to earning editorial mentions. With the metaphorical sledgehammer coming down on the latest spammed tactic – guest posts, most unskilled SEO agencies have been left scrambling to find the next scaleable process they can exploit. The…
The term native advertising made its first appearance in November 2010, but the concept has been around for a lot longer. In its simplest, and most controversial form, native advertising is nothing more than the digital equivalent of advertorials. But when viewed more broadly, native…
The most effective use for a blog is to use it to convert sales and turn readers into customers. While that’s the goal, many of us don’t create effective content that’s tailored for the target market we’re actually trying to reach.
Without a doubt, social media is one of the best ways to interact with potential clients and kickstart the relationship-building process, that can increase your bottom line. But before you start closing deals with new clients, you need to understand how to properly leverage social…
A couple weeks ago I came across a tweet from Ross Hudgens of Siege Media that asked about outreach during the holidays. At the time I was trying to wrap up one of our link building packages for a client and finalizing an…
One of the first on-page elements that I look at when performing a site audit is the internal link structure. Even though tweaking the link structure of the site is a very advantageous quick win, it’s a method that still gets marginalized. To…
