You’ve probably experienced live chat messaging on a website. A small box will pop-up, letting you know that a customer service representative on the other end is available to answer any questions you may have. It is a convenient and technologically-savvy way to…
Timing is everything when it comes to back-to-school campaigns. The first signs of the season begin to appear in early July, not long after those 4th of July fireworks fizzle out. Because the U.S. is one of a few countries that doesn’t have a designated…
With football season well and truly over, sports junkies are turning to March Madness to quench their competitive thirst. While it may not be the most-watched sports programming of the year, the NCAA Men’s Basketball Championship games draw a respectable viewership – one…
Managing content for multiple clients comes with a lot of challenges. It calls on content specialists to become experts in multiple fields; it requires research into a wide range of audiences and personas; it often takes several individuals, or departments, to complete a single piece;…
Updated 5/16/2023 Over the last few years, Heroic Search has been privileged to work on marketing campaigns for some truly kick-ass coworking spaces (see our coworking case study from Common Desk). They are consistently some of the most innovative groups of people we work with, so…
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy If you’re a business owner, you…
My favorite new method of getting links and mentions is PR, by far. And when I say “new method,” I mean favorite-way-to-get-links-that-hasn’t-been-crippled-by-spammers. For the most part, it’s an avenue that is very hard to duplicate and can’t be scaled, so it has a lot…
If you’re a business owner, you’ve probably heard about the importance of investing in Local SEO. Seeing as how 50% of searches (on mobile devices) are done to find local results and 61% of those searches result in a purchase, Local SEO is nothing to scoff at. It doesn’t just increase traffic to…
Awhile back I gave a presentation about integrating press into SEO campaigns, specifically how to use HARO and how it could be used efficiently by small businesses. Since then I’ve heard a lot of stories from people (including a lot of agencies, to my surprise) who have had significant difficulties…
According to Copyblogger, 8 of 10 people read your headline. But only 2 out of 10 will continue on and read the rest of your content. Headlines matter. And most of us know this. That’s why there are countless articles and…
