If you ask a typical SEO or digital marketer what the hardest part of their job is, the answer you’ll almost invariably get is “link building.” There’s no doubt about it. SEO link building is challenging in most instances. While that’s…
Traditionally, color has been ignored at worst and treated as a last minute consideration at best when it comes to online marketing and SEO. As of late, designers are increasingly tuning in to the power of color in branding, storytelling and even…
We all know that writing content that attracts links is one of the most difficult tasks an SEO faces. Not only are people skeptical of linking to sites they don’t have a previous relationship with, but you’re also competing with lots of other…
It is fairly logical to state that measuring the results of your efforts is the first step towards figuring out what you need to do to achieve even better results in the future. However, there are things that are not always…
Broken link building is one of the more unorthodox SEO tactics. Broken link building involves searching the web for pages which contain broken links, and offering to provide replacement content in exchange for redirecting the said link…
SEO is a field that is continuously growing, and over the last couple of years, has gained a lot of traction among both small and big businesses. With a lot of success regarding improved rankings and organic traffic, it is evident that…
Are you the proud owner of a startup? Do you run an established business that’s a bit short on cash? In either case, you might be wondering how to improve your digital PR presence on a budget. Even if…
Today, investing in digital marketing is not optional anymore. It’s a necessity for all businesses that want to out-compete their rivals and grab their target audience’s attention. Even though organic traffic is still the backbone of your online presence, to take it to…
“Power words” are smart words that copywriters and content creators use to trigger an emotional response from consumers. These words give your written content the highest conversion rates. For example, the word “good” is frankly boring and overused (Plus, it’s biased — what’s…
If you’re running an online business, your livelihood depends on how well you can bring visitors to your website. We’ve got some great advice on integrating search engine optimization (SEO) into the way you use your Shopify …
