Instagram and Snapchat have established themselves as two of the most popular social media platforms today. With over 1.1 billion monthly active users between them, these sites represent an enormous opportunity for businesses to advertise their products and services.
I don’t need to tell you that 2016 was a monumental year. But aside from Britain voting to leave the European Union and Trump winning the U.S. presidency, it was also a tremendous year for retail. 2016 saw the most significant Black Friday ever, the…
This is a guest post by Josh Elkin, founder of Best Coast Marketing, a marketing agency that helps increase clients’ traffic through organic link building. Josh enjoys writing about entrepreneurship, marketing, productivity, and self-improvement. Writing guest…
According to HubSpot, 63% of marketers said generating traffic and leads were their top challenges in 2017. It’s going to be even harder this year. Visitors leave your site in a second without converting if they can’t find what they are…
Launching a new business comes with its fair share of headaches. If you are an entrepreneur who does not want to go through these troubles, it is a good idea to buy your way into an existing business. Hopping on a train that’s already going…
This is a guest post by Andrew Mentock from MoneyNomad.com. For most brands, social media dictates how they interact with potential customers. Few brands are using social media in the way it was intended.
Though Google has evolved over the last few years, the basics of on-site search optimization have remained the same. To deliver the results that users will love, Google wants to see quality content, relevant links, and device…
Boasting almost 2 billion monthly active users, Facebook introduced advertising early on as a source of income. The social network’s immense advertising power reflects the vast quantity of data that it collects daily about its members. Advertisers are therefore given the opportunity…
Improving e-commerce sales is the Holy Grail for any business that sells online. And predictably, with competition levels high and the sales targets ruthless, some web designers have resorted to less-than-white-hat tactics to boost e-commerce conversions, such as dark patterns…
You’ve probably experienced live chat messaging on a website. A small box will pop-up, letting you know that a customer service representative on the other end is available to answer any questions you may have. It is a convenient and technologically-savvy way to…
