“Power words” are smart words that copywriters and content creators use to trigger an emotional response from consumers. These words give your written content the highest conversion rates. For example, the word “good” is frankly boring and overused (Plus, it’s biased — what’s…
If you’re running an online business, your livelihood depends on how well you can bring visitors to your website. We’ve got some great advice on integrating search engine optimization (SEO) into the way you use your Shopify …
The number of businesses who don’t utilize content marketing is in the minority. Most companies know that quality content will grow their business. According to MDG Advertising, 70% of consumers prefer learning about a product through content…
Founded in 2007, Evernote has supported over 200 million users create epic content. The online community has generated over 5 billion notes in the past decade. To give you an idea of the…
When it comes to content marketing, nothing can derail you quicker than not having a clear idea of what you’re aiming to achieve and how you intend to do it. By creating a well thought out strategy,…
Blogging is one of the most effective marketing strategies in today’s highly digital world. If used correctly, it’s an easy and inexpensive way to drive traffic to a website, enhance inbound marketing efforts and attract more potential customers. Ultimately, blogging can…
In business, your customers need to know what makes your product or business different from the rest. If there’s some confusion, it’s likely because you don’t have successful marketing strategies, you’ve positioned poorly from the very beginning, or perhaps there…
The click-through-rate (CTR) is a critical metric in an AdWords campaign. It is a reliable indicator of your ads’ performance. A campaign with low click through rate can cost a lot. You need to find effective ways to increase AdWords CTR…
It’s 2018, and artificial intelligence (AI) is finally making its way into the hands of… well, everyone. AI takes all the guesswork and most of the man-hours out of countless business processes. In a marketing capacity, AI can streamline campaigns and improve cybersecurity. To…
It’s impossible to find a guide to inventory management techniques perfectly suited to your company, and in most cases you find business owners combining different methods for smooth operations. The following methods guarantee efficient processes while minimizing the cost of running…
