Boasting almost 2 billion monthly active users, Facebook introduced advertising early on as a source of income. The social network’s immense advertising power reflects the vast quantity of data that it collects daily about its members. Advertisers are therefore given the opportunity…
Improving e-commerce sales is the Holy Grail for any business that sells online. And predictably, with competition levels high and the sales targets ruthless, some web designers have resorted to less-than-white-hat tactics to boost e-commerce conversions, such as dark…
You’ve probably experienced live chat messaging on a website. A small box will pop-up, letting you know that a customer service representative on the other end is available to answer any questions you may have. It is a convenient and technologically-savvy way to…
Timing is everything when it comes to back-to-school campaigns. The first signs of the season begin to appear in early July, not long after those 4th of July fireworks fizzle out. Because the U.S. is one of a few countries that doesn’t have a designated…
With football season well and truly over, sports junkies are turning to March Madness to quench their competitive thirst. While it may not be the most-watched sports programming of the year, the NCAA Men’s Basketball Championship games draw a respectable viewership – one…
Managing content for multiple clients comes with a lot of challenges. It calls on content specialists to become experts in multiple fields; it requires research into a wide range of audiences and personas; it often takes several individuals, or departments, to complete a…
Over the last few years, Heroic Search has been privileged to work on marketing campaigns for some truly kick-ass coworking spaces (see our coworking case study from Common Desk). They are consistently some of the most innovative groups of people we work with, so the ideas for…
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy If you’re a business owner, you…
My favorite new method of getting links and mentions is PR, by far. And when I say “new method,” I mean favorite-way-to-get-links-that-hasn’t-been-crippled-by-spammers. For the most part, it’s an avenue that is very hard to duplicate and can’t be scaled, so it has a lot of…
If you’re a business owner, you’ve probably heard about the importance of investing in Local SEO. Seeing as how 50% of searches (on mobile devices) are done to find local results and 61% of those searches result in a purchase, Local SEO is nothing to scoff at. It doesn’t just increase traffic to…
