eCommerce sites often rely on social media ads and PPC to drive traffic to their website. While these tactics are quite useful (especially for new online stores), they require a substantial amount of investment to get adequate returns. There’s something almost…
A content marketing distribution plan is the cornerstone of any successful blog or content-driven organization. You can have amazing content that details revolutionary, groundbreaking ideas but it is no good if no one reads it. You can spend tons of money…
Instagram and Snapchat have established themselves as two of the most popular social media platforms today. With over 1.1 billion monthly active users between them, these sites represent an enormous opportunity for businesses to advertise their products and services.
I don’t need to tell you that 2016 was a monumental year. But aside from Britain voting to leave the European Union and Trump winning the U.S. presidency, it was also a tremendous year for retail. 2016 saw the most significant Black Friday ever, the…
This is a guest post by Josh Elkin, founder of Best Coast Marketing, a marketing agency that helps increase clients’ traffic through organic link building. Josh enjoys writing about entrepreneurship, marketing, productivity, and self-improvement. Writing guest…
According to HubSpot, 63% of marketers said generating traffic and leads were their top challenges in 2017. It’s going to be even harder this year. Visitors leave your site in a second without converting if they can’t find what they are…
Launching a new business comes with its fair share of headaches. If you are an entrepreneur who does not want to go through these troubles, it is a good idea to buy your way into an existing business. Hopping on a train that’s already going…
This is a guest post by Andrew Mentock from MoneyNomad.com. For most brands, social media dictates how they interact with potential customers. Few brands are using social media in the way it was intended.
Though Google has evolved over the last few years, the basics of on-site search optimization have remained the same. To deliver the results that users will love, Google wants to see quality content, relevant links, and device…
Boasting almost 2 billion monthly active users, Facebook introduced advertising early on as a source of income. The social network’s immense advertising power reflects the vast quantity of data that it collects daily about its members. Advertisers are therefore given the opportunity…
