The number of businesses who don’t utilize content marketing is in the minority. Most companies know that quality content will grow their business. According to MDG Advertising, 70% of consumers prefer learning about a product through content…
Founded in 2007, Evernote has supported over 200 million users create epic content. The online community has generated over 5 billion notes in the past decade. To give you an idea of the…
When it comes to content marketing, nothing can derail you quicker than not having a clear idea of what you’re aiming to achieve and how you intend to do it. By creating a well thought out strategy,…
Blogging is one of the most effective marketing strategies in today’s highly digital world. If used correctly, it’s an easy and inexpensive way to drive traffic to a website, enhance inbound marketing efforts and attract more potential customers. Ultimately, blogging can…
In business, your customers need to know what makes your product or business different from the rest. If there’s some confusion, it’s likely because you don’t have successful marketing strategies, you’ve positioned poorly from the very beginning, or perhaps there…
The click-through-rate (CTR) is a critical metric in an AdWords campaign. It is a reliable indicator of your ads’ performance. A campaign with low click through rate can cost a lot. You need to find effective ways to increase AdWords CTR…
It’s 2018, and artificial intelligence (AI) is finally making its way into the hands of… well, everyone. AI takes all the guesswork and most of the man-hours out of countless business processes. In a marketing capacity, AI can streamline campaigns and improve cybersecurity. To…
It’s impossible to find a guide to inventory management techniques perfectly suited to your company, and in most cases you find business owners combining different methods for smooth operations. The following methods guarantee efficient processes while minimizing the cost of running…
Search engine optimization encompasses many areas of a website, although most SEO professionals tend to focus on some more than others. HTTP status codes are an excellent example of an SEO element that most web developers & designers tend to overlook…
eCommerce sites often rely on social media ads and PPC to drive traffic to their website. While these tactics are quite useful (especially for new online stores), they require a substantial amount of investment to get adequate returns. There’s something almost…
