One of the first on-page elements that I look at when performing a site audit is the internal link structure. Even though tweaking the link structure of the site is a very advantageous quick win, it’s a method that still gets marginalized. To…
No matter what type of website you run, your About page is one of the most important pages that you will have on the entire site. In some cases it’s your first and last chance to make a good impression, the place where the rubber…
I know most of you probably know what Quora is, but for those that don’t, here’s the lowdown: Quora is a user-generated content platform that allows the public to ask and answer questions. In doing so, anyone with high-quality, engaging answers naturally builds…
I’ve been working with clients for the past two years now, both with agencies and as a freelancer. It can be VERY challenging, and I thought I’d put together a guide on how you can handle clients, as an SEO. Acquiring Clients: This…
Personality in your copy is essential for engagement, earning trust, converting visitors, and claiming your own space online. Building a brand that portrays your company accurately and welcoming is vital to any ongoing successes you expect to have. And,…
Brainstorming fresh blog content ideas can be a tall order, especially if your content schedule relies on frequent content. Sometimes this may tempt you to deliver sub-par content just to meet a deadline. In other cases, you may simply be out of ideas and need a new…
In today’s internet, tap-you-on-the-shoulder content doesn’t win anymore. To expect real content engagement, you need to have slap-you-in-the-face content that over delivers on all fronts. Visitor fatigue plays a much bigger role in the average surfer nowadays, so it’s…
One of the biggest challenges we face with our clients is the ability to get accurate information in a timely, and efficient manner. If you’re anything like us your browsers aren’t open without at lease two different tools running in the background to check…
As several of our clients have brick and mortar stores, we’re dealing with a lot of local campaigns. While local campaigns are often regarded as “less work” or even “easy” compared to an international or e-commerce campaign, there’s still a ton of work that…
I’m sure we all have our specific tasks that may cause us to fall into time wasting black holes (more on how to avoid that here), but for me, it’s definitely link building. When it comes to link…
