The term native advertising made its first appearance in November 2010, but the concept has been around for a lot longer. In its simplest, and most controversial form, native advertising is nothing more than the digital equivalent of advertorials. But when viewed more broadly, native…
The most effective use for a blog is to use it to convert sales and turn readers into customers. While that’s the goal, many of us don’t create effective content that’s tailored for the target market we’re actually trying to reach.
Without a doubt, social media is one of the best ways to interact with potential clients and kickstart the relationship-building process, that can increase your bottom line. But before you start closing deals with new clients, you need to understand how to properly leverage social…
A couple weeks ago I came across a tweet from Ross Hudgens of Siege Media that asked about outreach during the holidays. At the time I was trying to wrap up one of our link building packages for a client and finalizing an…
One of the first on-page elements that I look at when performing a site audit is the internal link structure. Even though tweaking the link structure of the site is a very advantageous quick win, it’s a method that still gets marginalized. To…
No matter what type of website you run, your About page is one of the most important pages that you will have on the entire site. In some cases it’s your first and last chance to make a good impression, the place where the rubber…
I know most of you probably know what Quora is, but for those that don’t, here’s the lowdown: Quora is a user-generated content platform that allows the public to ask and answer questions. In doing so, anyone with high-quality, engaging answers naturally builds…
I’ve been working with clients for the past two years now, both with agencies and as a freelancer. It can be VERY challenging, and I thought I’d put together a guide on how you can handle clients, as an SEO. Acquiring Clients: This…
Personality in your copy is essential for engagement, earning trust, converting visitors, and claiming your own space online. Building a brand that portrays your company accurately and welcoming is vital to any ongoing successes you expect to have. And,…
Brainstorming fresh blog content ideas can be a tall order, especially if your content schedule relies on frequent content. Sometimes this may tempt you to deliver sub-par content just to meet a deadline. In other cases, you may simply be out of ideas and need a new…
