The click-through-rate (CTR) is a critical metric in an AdWords campaign. It is a reliable indicator of your ads’ performance. A campaign with low click through rate can cost a lot. You need to find effective ways to increase AdWords CTR…
It’s 2018, and artificial intelligence (AI) is finally making its way into the hands of… well, everyone. AI takes all the guesswork and most of the man-hours out of countless business processes. In a marketing capacity, AI can streamline campaigns and improve cybersecurity. To…
Search engine optimization encompasses many areas of a website, although most SEO professionals tend to focus on some more than others. HTTP status codes are an excellent example of an SEO element that most web developers & designers tend to overlook…
A content marketing distribution plan is the cornerstone of any successful organization. You can have amazing content that details revolutionary, groundbreaking ideas but it is no good if no one reads it. You can spend tons of money on marketing…
Instagram and Snapchat have established themselves as two of the most popular social media platforms today. With over 1.1 billion monthly active users between them, these sites represent an enormous opportunity for businesses to advertise their products and services.
I don’t need to tell you that 2016 was a monumental year. But aside from Britain voting to leave the European Union and Trump winning the U.S. presidency, it was also a tremendous year for retail. 2016 saw the most significant Black Friday ever, the…
This is a guest post by Josh Elkin, founder of Best Coast Marketing, a marketing agency that helps increase clients’ traffic through organic link building. Josh enjoys writing about entrepreneurship, marketing, productivity, and self-improvement. Writing guest…
This is a guest post by Andrew Mentock from MoneyNomad.com. For most brands, social media dictates how they interact with potential customers. Few brands are using social media in the way it was intended.
You’ve probably experienced live chat messaging on a website. A small box will pop-up, letting you know that a customer service representative on the other end is available to answer any questions you may have. It is a convenient and technologically-savvy way to…
If you’re a business owner, you’ve probably heard about the importance of investing in Local SEO. Seeing as how 50% of searches (on mobile devices) are done to find local results and 61% of those searches result in a purchase, Local SEO is nothing to scoff at. It doesn’t just increase traffic to…
