We all know that writing content that attracts links is one of the most difficult tasks an SEO faces. Not only are people skeptical of linking to sites they don’t have a previous relationship with, but you’re also competing with lots of other…
It is fairly logical to state that measuring the results of your efforts is the first step towards figuring out what you need to do to achieve even better results in the future. However, there are things that are not always…
Broken link building is one of the more unorthodox SEO tactics. Broken link building involves searching the web for pages which contain broken links, and offering to provide replacement content in exchange for redirecting the said link…
SEO is a field that is continuously growing, and over the last couple of years, has gained a lot of traction among both small and big businesses. With a lot of success regarding improved rankings and organic traffic, it is evident that…
Today, investing in digital marketing is not optional anymore. It’s a necessity for all businesses that want to out-compete their rivals and grab their target audience’s attention. Even though organic traffic is still the backbone of your online presence, to take it to…
“Power words” are smart words that copywriters and content creators use to trigger an emotional response from consumers. These words give your written content the highest conversion rates. For example, the word “good” is frankly boring and overused (Plus, it’s biased — what’s…
The number of businesses who don’t utilize content marketing is in the minority. Most companies know that quality content will grow their business. According to MDG Advertising, 70% of consumers prefer learning about a product through content…
This is a guest post by Josh Elkin, founder of Best Coast Marketing, a marketing agency that helps increase clients’ traffic through organic link building. Josh enjoys writing about entrepreneurship, marketing, productivity, and self-improvement. Writing guest…
If you’re a business owner, you’ve probably heard about the importance of investing in Local SEO. Seeing as how 50% of searches (on mobile devices) are done to find local results and 61% of those searches result in a purchase, Local SEO is nothing to scoff at. It doesn’t just increase traffic to…
Awhile back I gave a presentation about integrating press into SEO campaigns, specifically how to use HARO and how it could be used efficiently by small businesses. Since then I’ve heard a lot of stories from people (including a lot of agencies, to my surprise) who have had significant difficulties…