Archive

04 Dec, 2014   |   Content Creation and Marketing

What Does Psychology Have to Do with Creating Engaging Headlines?

According to Copyblogger, 8 of 10 people read your headline. But only 2 out of 10 will continue on and read the rest of your content. Headlines matter. And most of us know this. That’s why there are countless articles and copywriting how-tos that explain what words work, which don’t, and how you can use them…

30 Oct, 2014   |   Content Creation and Marketing, Social Media

Which Social Media Monitoring Dashboard Is Right for You?

There are a number of social media management tools out there. While many dashboards contain similar features or functions, each trends toward serving a particular market and set of needs in a niche. There are three main platforms to use: Hootsuite, Buffer, and Sprout Social. Let’s take a look at the features, benefits, pros, and cons of each…

07 Oct, 2014   |   Content Creation and Marketing, Paid Search, Search Marketing Tools

30+ Resources to Improve & Prove ROI for Your Digital Marketing Campaigns

Working in the SEO industry in 2015 means something totally different than it did in 2010. Return on investment is at the forefront of everyone’s mind (as it should be), client and practitioner alike. This means that as we help clients in all kinds of industries, we need to make sure to do a good job…

19 Sep, 2014   |   Content Creation and Marketing, Social Media

Heroic Search Roundup: 9 Twitter Chats on Marketing

Looking for a new group of marketing gurus, leaders, and enthusiasts to join up with and talk shop? Consider turning to social media and joining a weekly Twitter chat. These hour-long sessions provide valuable ways to dive deeper into the industry and access to a huge number of people eager to share their ideas. We’ve rounded up 9 of…

30 Jul, 2014   |   Content Creation and Marketing

3 Types of Content People Care About

You get it: you need to create damn good content if you want to make an impact online. You’ve heard “content is king” enough to know that you need to do more than slap some poorly-worded blog posts up every once in a while. Or haphazardly slap an email campaign together, hit send, and cross your fingers hoping someone…

02 Jul, 2014   |   Content Creation and Marketing

Can Reddit Help You Get the Word Out?

If you’ve heard of Reddit, but aren’t sure how it works or why/ whether it can be useful in generating leads for your business, don’t feel alone.  Of all the social media outlets available to the masses, Reddit might be one of the trickier to utilize effectively, and it is certainly not for every kind of enterprise.

13 Jun, 2014   |   Content Creation and Marketing

5 Resources to Find Fresh Ideas for New Content

Finding new content to publish every week can become complicated and somewhat time-consuming. Whether you’re the person who comes up with the topics for the editorial calendar, or you’re the one writing the issues yourself, there’s always a need for new ideas. Fortunately, many resources exist to inspire you and ensure you’re always motivated to share new content.

21 May, 2014   |   Content Creation and Marketing

How to Hire a Great Writer: 4 Questions to Ask

So you’re ready to hire a writer? Awesome! However, finding a qualified writer who can accurately represent and portray the voice of your brand is no easy feat. You have to make sure they understand the industry, and are knowledgeable about certain topics. But there are a few additional things you should consider before working with a…

27 Mar, 2014   |   Content Creation and Marketing

5 Ways to Ensure Your Blog Content Reaches the Right Audience

The most effective use for a blog is to use it to convert sales and turn readers into customers. While that’s the goal, many of us don’t create effective content that’s tailored for the target market we’re actually trying to reach. Why would your audience want to read your blog? Are you offering valuable…

20 Nov, 2013   |   Content Creation and Marketing

9 About Page Tips That Won't Leave Your Brand Looking Empty

No matter what type of website you run, your About page is one of the most important pages that you will have on the entire site. In some cases it’s your first and last chance to make a good impression, the place where the rubber meets the road. While you can show off your skills, success, experience and more using…

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