Email newsletters come with several benefits, including driving conversions and sales. But newsletters aren’t just about announcing products or sharing offers. What actually sets them apart is their ability to build lasting and strong relationships with your target audience For example,…
Traditionally, color has been ignored at worst and treated as a last minute consideration at best when it comes to online marketing and SEO. As of late, designers are increasingly tuning in to the power of color in branding, storytelling and even…
SEO is a field that is continuously growing, and over the last couple of years, has gained a lot of traction among both small and big businesses. With a lot of success regarding improved rankings and organic traffic, it is evident that…
“Power words” are smart words that copywriters and content creators use to trigger an emotional response from consumers. These words give your written content the highest conversion rates. For example, the word “good” is frankly boring and overused (Plus, it’s biased — what’s…
When it comes to content marketing, nothing can derail you quicker than not having a clear idea of what you’re aiming to achieve and how you intend to do it. By creating a well thought out strategy,…
In business, your customers need to know what makes your product or business different from the rest. If there’s some confusion, it’s likely because you don’t have successful marketing strategies, you’ve positioned poorly from the very beginning, or perhaps there…
