If you ask a typical SEO or digital marketer what the hardest part of their job is, the answer you’ll almost invariably get is “link building.” There’s no doubt about it. SEO link building is challenging in most instances. While that’s…
Today, investing in digital marketing is not optional anymore. It’s a necessity for all businesses that want to out-compete their rivals and grab their target audience’s attention. Even though organic traffic is still the backbone of your online presence, to take it to…
The click-through-rate (CTR) is a critical metric in an AdWords campaign. It is a reliable indicator of your ads’ performance. A campaign with low click through rate can cost a lot. You need to find effective ways to increase AdWords CTR…
I don’t need to tell you that 2016 was a monumental year. But aside from Britain voting to leave the European Union and Trump winning the U.S. presidency, it was also a tremendous year for retail. 2016 saw the most significant Black Friday ever, the…
Working in the SEO industry today means something totally different than it did in 2010. Return on investment is at the forefront of everyone’s mind (as it should be), client and practitioner alike. This means that as we help clients in all kinds…
One of the biggest challenges we face with our clients is the ability to get accurate information in a timely, and efficient manner. If you’re anything like us your browsers aren’t open without at lease two different tools running in the background to check…
Some of my favorite movies of all time feature Adam Sandler and his funny, yet sometimes extreme humor. While constantly trying to associate my life with movies, I’ve noticed that some of his best quotes can be translated in to agile marketing techniques. What…
As marketers, we live in a world where we’re always bombarded by things that demand our time. Clients, new techniques, getting familiar with the latest social network, or the work itself. Obviously, there’s nothing we can do about most of that, but what we can do…
