Are you the proud owner of a startup? Do you run an established business that’s a bit short on cash? In either case, you might be wondering how to improve your digital PR presence on a budget. Even if…
“Power words” are smart words that copywriters and content creators use to trigger an emotional response from consumers. These words give your written content the highest conversion rates. For example, the word “good” is frankly boring and overused (Plus, it’s biased — what’s…
The number of businesses who don’t utilize content marketing is in the minority. Most companies know that quality content will grow their business. According to MDG Advertising, 70% of consumers prefer learning about a product through content…
Founded in 2007, Evernote has supported over 200 million users create epic content. The online community has generated over 5 billion notes in the past decade. To give you an idea of the…
When it comes to content marketing, nothing can derail you quicker than not having a clear idea of what you’re aiming to achieve and how you intend to do it. By creating a well thought out strategy,…
Blogging is one of the most effective marketing strategies in today’s highly digital world. If used correctly, it’s an easy and inexpensive way to drive traffic to a website, enhance inbound marketing efforts and attract more potential customers. Ultimately, blogging can…
In business, your customers need to know what makes your product or business different from the rest. If there’s some confusion, it’s likely because you don’t have successful marketing strategies, you’ve positioned poorly from the very beginning, or perhaps there…
A content marketing distribution plan is the cornerstone of any successful organization. You can have amazing content that details revolutionary, groundbreaking ideas but it is no good if no one reads it. You can spend tons of money on marketing…
Though Google has evolved over the last few years, the basics of on-site search optimization have remained the same. To deliver the results that users will love, Google wants to see quality content, relevant links, and device…
Managing content for multiple clients comes with a lot of challenges. It calls on content specialists to become experts in multiple fields; it requires research into a wide range of audiences and personas; it often takes several individuals, or departments, to complete a single piece;…
