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16 Jun, 2018   |   Content Creation and Marketing, Digital Marketing

7 Effective Marketing Strategies for a Niche Business

In business, your customers need to know what makes your product or business different from the rest. If there’s some confusion, it’s likely because you don’t have successful marketing strategies, a specialty or a niche. A niche is what area you specialize in. Jump-starting a niche campaign can help a business succeed. With that…

29 May, 2018   |   Digital Marketing, Paid Search, Search Marketing Tools

5 Simple, Yet Effective Tactics to Increase Your AdWords CTR

The click-through-rate (CTR) is a critical metric in an AdWords campaign. It is a reliable indicator of your ads’ performance. But, running a campaign can cost a lot. You need to find effective ways to increase AdWords CTR from the get-go to make it worthwhile. Improving your CTR brings two benefits: More traffic…

07 May, 2018   |   Digital Marketing

This is How Modern Companies Use AI to Power Their Marketing Efforts [Infographic]

It’s 2018, and artificial intelligence (AI) is finally making its way into the hands of… well, everyone. AI takes all the guesswork and most of the man hours out of countless business processes. In a marketing capacity, AI can streamline campaigns and improve cybersecurity. To inspire your digital promotions, this is how modern businesses are using AI to their advantage…

16 Apr, 2018   |   eCommerce, Startups and Entrepreneurship

3 Helpful Inventory Management Techniques for Online Stores

It’s impossible to find a guide to inventory management techniques perfectly suited to your company, and in most cases you find business owners combining different methods for smooth operations. The following methods guarantee efficient processes while minimizing the cost of running your business. Here are a few techniques to try. First, Some Thoughts About…

21 Mar, 2018   |   Digital Marketing, SEO

This is How to Resolve Status Code Errors on Your Website

Search engine optimization encompasses many areas of a website, although most SEO professionals tend to focus on some more than others. HTTP status codes are an excellent example of an SEO element that most web developers & designers tend to overlook or just don’t give it as much attention as it should. You need to…

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