Blog

09 Jun, 2015   |   SEO

How Local SEO Works

If you’re a business owner, you’ve probably heard about the importance of investing in Local SEO. Seeing as 50% of searches (on mobile devices) are done to find local results and 61% of those searches result in a purchase (source). Local SEO is nothing to scoff at. It doesn’t just increase traffic to your website, it increases targeted traffic. What do I mean by this? Well, there’s a …

26 Mar, 2015   |   Link Acquisition

How to Use HARO to Earn Valuable Mentions and Links

A few months ago I gave a presentation about integrating press into SEO campaigns, specifically how to use HARO and how it could be used efficiently by small businesses. Since then I’ve heard a lot of stories from people (including a lot of agencies, to my surprise) who have had significant difficulties getting picked up through HARO. Between our clients and our own brand, we’ve been successful …

04 Dec, 2014   |   Content Creation and Marketing

What Does Psychology Have to Do with Creating Engaging Headlines?

According to Copyblogger, 8 of 10 people read your headline. But only 2 out of 10 will continue on and read the rest of your content. Headlines matter. And most of us know this. That’s why there are countless articles and copywriting how-tos that explain what words work, which don’t, and how you can use them …

12 Nov, 2014   |   Misc

Bring on the designs! I'll Be A Judge In Jotform's Web Form Design Awards

Calling all designers, marketers, and creative peeps! Jotform, the versatile WYSIWYG form builder, is putting on a competition that will make you salivate. From now until December 4th you can submit your form designs using their Form Designer for a chance to win $7500. I’m lucky enough to be a judge for the contest, and I can’t wait to see …

30 Oct, 2014   |   Content Creation and Marketing, Social Media

Which Social Media Monitoring Dashboard Is Right for You?

There are a number of social media management tools out there. While many dashboards contain similar features or functions, each trends toward serving a particular market and set of needs in a niche. There are three main platforms to use: Hootsuite, Buffer, and Sprout Social. Let’s take a look at the features, benefits, pros, and cons of each service so …

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