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16 Oct, 2017   |   Content Creation and Marketing, SEO

In SEO, Authority is Everything

Though Google has evolved over the last few years, the basics of on-site search optimization have remained the same. To deliver the results that users will love, Google wants to see quality content, relevant links, and device usability or “Technical SEO” – good, clean code. All of these factors can be …

03 Jul, 2017   |   Social Media

5 Reasons to Use Facebook Dynamic Ads to Maximize your ROI

Boasting almost 2 billion monthly active users, Facebook introduced advertising early on as a source of income. The social network’s immense advertising power reflects the vast quantity of data that it collects daily about its members. Advertisers are therefore given the opportunity to use this data to target their ads to specific audiences, gaining the maximum return on investment …

15 May, 2017   |   eCommerce

5 Web Psychology Tricks that will Improve Your eCommerce Sales

Improving e-commerce sales is the Holy Grail for any business that sells online. And predictably, with competition levels high and the sales targets ruthless, some web designers have resorted to less-than-white-hat tactics to boost e-commerce conversions, such as dark patterns and black hat SEO. But …

10 May, 2017   |   Digital Marketing

The Financial Impact Live Chat Support Has on Revenue for Small Businesses

You’ve probably experienced live chat messaging on a website. A small box will pop-up, letting you know that a customer service representative on the other end is available to answer any questions you may have. It is a convenient and technologically-savvy way to offer immediate customer support. As a small business owner, you might be …

07 Mar, 2017   |   Digital Marketing

3 Digital Trends for 2017 that Will Transform the Retail Industry

I don’t need to tell you that 2016 was a monumental year. But aside from Britain voting to leave the European Union and Trump winning the U.S. presidency, it was also a huge year for retail. 2016 saw the biggest Black Friday ever, the depreciation of the pound make the UK an attractive destination for tourist shoppers, and the growth …

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