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26 Jan, 2016   |   Content Creation and Marketing, Trello Tuesday

How to Create a Multi-Client Content Calendar with Trello

Managing content for multiple clients comes with a lot of challenges. It calls on content specialists to become experts in multiple fields; it requires research into a wide range of audiences and personas; it often takes several individuals, or departments, to complete a single piece; and it means keeping multiple lines of action in play at all times.

12 Oct, 2015   |   Startups and Entrepreneurship

Unique Marketing Ideas for Coworking Spaces

Over the last few years, Heroic Search has been privileged to work on marketing campaigns for some truly kick-ass coworking spaces (see our coworking case study from Common Desk). They are consistently some of the most innovative groups of people we work with, so the ideas for promoting their spaces are equally kick-ass. Whether it be a concept of ours that we executed for …

19 Aug, 2015   |   Content Creation and Marketing

5 Tips for Writing Headlines that Sell

 “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy If you’re a business owner, you may already understand the importance of blogging. But what about the importance of …

10 Aug, 2015   |   Public Relations, Social Media

Generate Leads, Press, and Links from Twitter Using Automation

My favorite new method of getting links and mentions is PR, by far. And when I say “new method”, I mean favorite-way-to-get-links-that-hasn’t-been-crippled-by-spammers. For the most part, it’s an avenue that is very hard to duplicate, and can’t really be scaled, so it has a lot of built-in safety from future algorithm updates. Image credit: Photobucket …

09 Jun, 2015   |   SEO

How Local SEO Works

If you’re a business owner, you’ve probably heard about the importance of investing in Local SEO. Seeing as how 50% of searches (on mobile devices) are done to find local results and 61% of those searches result in a purchase (source), Local SEO is nothing to scoff at. It doesn’t just increase traffic to your website, it increases targeted traffic. What do I mean by this? Well, there’s …

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