Blog

20 Nov, 2017   |   eCommerce, Startups and Entrepreneurship

This is What to Watch for When Buying an Online Business

Launching a new business comes with its fair share of headaches. If you are an entrepreneur who does not want to go through these troubles, it is a good idea to buy your way into an existing business. Hopping on a train that’s already going somewhere can be beneficial for several reasons. Firstly, you would be putting your money into …

08 Nov, 2017   |   Digital Marketing, Public Relations, Social Media

This is Why You Need to Stop Treating Your Social Media Fans Like an Ad Team

For most brands, social media dictates how they interact with potential customers. Few brands are using social media in the way it was intended. The problem is that most brands view social media as just another channel on which to advertise. But social media isn’t meant to be a channel — it’s meant to be …

16 Oct, 2017   |   Content Creation and Marketing, SEO

In SEO, Authority is Everything

Though Google has evolved over the last few years, the basics of on-site search optimization have remained the same. To deliver the results that users will love, Google wants to see quality content, relevant links, and device usability or “Technical SEO” – good, clean code. All of these factors can be …

03 Jul, 2017   |   Social Media

5 Reasons to Use Facebook Dynamic Ads to Maximize your ROI

Boasting almost 2 billion monthly active users, Facebook introduced advertising early on as a source of income. The social network’s immense advertising power reflects the vast quantity of data that it collects daily about its members. Advertisers are therefore given the opportunity to use this data to target their ads to specific audiences, gaining the maximum return on investment …

15 May, 2017   |   eCommerce

5 Web Psychology Tricks that will Improve Your eCommerce Sales

Improving e-commerce sales is the Holy Grail for any business that sells online. And predictably, with competition levels high and the sales targets ruthless, some web designers have resorted to less-than-white-hat tactics to boost e-commerce conversions, such as dark patterns and black hat SEO. But …

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