Blog

16 Aug, 2016   |   Misc

Rock Your Back to School Sales and Marketing [INFOGRAPHIC]

Timing is everything when it comes to back-to-school campaigns. The first signs of the season begin to appear in early July, not long after those 4th of July fireworks fizzle out. Because the U.S. is one of a few countries that doesn’t have a designated start date for public schools. As you can see in The Shelf’s infographic, first days …

23 Mar, 2016   |   eCommerce, Social Media

March Madness Marketing Stats Reveal Great Opportunities for Brands

With football season well and truly over, sports junkies are turning to March Madness to quench their competitive thirst.  While it may not be the most-watched sports programming of the year, the NCAA Men’s Basketball Championship games draw a respectable viewership – one that is spending more and more time following the games online. While almost …

26 Jan, 2016   |   Content Creation and Marketing, Trello Tuesday

How to Create a Multi-Client Content Calendar with Trello

Managing content for multiple clients comes with a lot of challenges. It calls on content specialists to become experts in multiple fields; it requires research into a wide range of audiences and personas; it often takes several individuals, or departments, to complete a single piece; and it means keeping multiple lines of action in play at all times.

12 Oct, 2015   |   Startups and Entrepreneurship

Unique Marketing Ideas for Coworking Spaces

Over the last few years, Heroic Search has been privileged to work on marketing campaigns for some truly kick-ass coworking spaces (see our coworking case study from Common Desk). They are consistently some of the most innovative groups of people we work with, so the ideas for promoting their spaces are equally kick-ass. Whether it be a concept of ours that we executed for …

19 Aug, 2015   |   Content Creation and Marketing

5 Tips for Writing Headlines that Sell

 “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy If you’re a business owner, you may already understand the importance of blogging. But what about the importance of …

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