The click-through-rate (CTR) is a critical metric in an AdWords campaign. It is a reliable indicator of your ads’ performance. A campaign with low click through rate can cost a lot. You need to find effective ways to increase AdWords CTR…
It’s 2018, and artificial intelligence (AI) is finally making its way into the hands of… well, everyone. AI takes all the guesswork and most of the man-hours out of countless business processes. In a marketing capacity, AI can streamline campaigns and improve cybersecurity. To…
It’s impossible to find a guide to inventory management techniques perfectly suited to your company, and in most cases you find business owners combining different methods for smooth operations. The following methods guarantee efficient processes while minimizing the cost of running…
Search engine optimization encompasses many areas of a website, although most SEO professionals tend to focus on some more than others. HTTP status codes are an excellent example of an SEO element that most web developers & designers tend to overlook…
eCommerce sites often rely on social media ads and PPC to drive traffic to their website. While these tactics are quite useful (especially for new online stores), they require a substantial amount of investment to get adequate returns. There’s something almost…
A content marketing distribution plan is the cornerstone of any successful organization. You can have amazing content that details revolutionary, groundbreaking ideas but it is no good if no one reads it. You can spend tons of money on marketing…
Instagram and Snapchat have established themselves as two of the most popular social media platforms today. With over 1.1 billion monthly active users between them, these sites represent an enormous opportunity for businesses to advertise their products and services.
I don’t need to tell you that 2016 was a monumental year. But aside from Britain voting to leave the European Union and Trump winning the U.S. presidency, it was also a tremendous year for retail. 2016 saw the most significant Black Friday ever, the…
This is a guest post by Josh Elkin, founder of Best Coast Marketing, a marketing agency that helps increase clients’ traffic through organic link building. Josh enjoys writing about entrepreneurship, marketing, productivity, and self-improvement. Writing guest…
According to HubSpot, 63% of marketers said generating traffic and leads were their top challenges in 2017. It’s going to be even harder this year. Visitors leave your site in a second without converting if they can’t find what they are…
